That's more common with underdog brands like Walter and Estonia.
Perhaps it's nice to be an 'underdog'!
P.S. what exactly is this?
If you sell all you're making, sounds more like a "super-dog"
It is nice to be an underdog provided the company has creative energy focused correctly.
Avis reached its peak with the "We're number 2. We try harder" campaign. A big part of that was convincing the workforce to actually work harder. Estonia came out of nowhere wit a sharp market focus on NA and a succession of improved products. Laul sold into the market that he knew and understood. The question now is whether the market he has sold into is the market he should continue to want to sell into. There have been some rough patches when the NA economy went into recession.
Walter is more difficult to gauge. Marketing is haphazard so it's up to the retailers and loyal fan base to keep things going. Word of mouth is critical. Where's the creative energy? The grands were nice, but they have not fared well in terms of sales or price paid.
Market leaders can sometimes get distracted and/or lazy. I can remember when Kirin beer had an almost 80% market share in Japan. Where do you go from there? It's extremely hard to grow your market penetration at that level. The downtrodden competition including Sapporo, Asahi, and even the chronic laggard Suntory all set to work with a slew of niche products that outperformed sales expectations and chipped away at Kirin's market share. Kirin stepped down to their level and began competing there. They became so distracted that they discontinued distribution of their signature Kirin lager in the US and other export markets replacing it with the not-so-special but temporarily trendy Kirin Ichiban. Now the trendiness is gone and Ichiban is just another beer in a crowded competitive market. Kirin's mistake was acknowledging the competition by stepping down to meet them. Will Yamaha make this kind of mistake? Unlikely, but you never know.
It would be reasonable for the OP to go either way here, but he really should listen to and play both pianos and pay some attention to their age and condition.