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Sennheiser sells its consumer audio business to hearing aid specialist Sonova

https://www.engadget.com/sennheiser-consumer-division-sale-to-sonova-104559209.html

Quote
Switzerland-based Sennheiser announced earlier this year that it planned to "to secure a partnership to strengthen its market position in consumer electronics." That in turn would allow it to focus on its pro audio, business and Neumann (high-end microphone) divisions. As part of what the company called a "partnership," Sennheiser will completely transfer its consumer business to Sonova. Sennheiser said it had 600 employees in its consumer division, but made no mention of possible layoffs.


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Who knew Sennheiser's earphone business was so big? Maybe the Sennheiser family needed cash following the long-term demise of the music industry and more recent global pandemic.

Hearing aid company retail distribution does not seem like the right group to sell retail audio gear.

At least Sonova has a lot of earphone expertise and financial resources, so maybe we see some great future products.

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Pretty depressing news.

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Brands move hither and yon all the time.
Sometimes you read/hear about it. Sometimes you don't.
Sometimes you notice changes (good or bad) in the products. Sometimes you don't.

I think it's too early to tell whether the Sennheiser line of headphones will change, or how such change might play out.

But consider: Your mother believed that GE stood for General Electric. And she was right.
She owned a GE stove, refrigerator, washer, dryer, clothes iron, and light bulbs.
But that was decades ago. Today those products (most of them) are still made under the GE brand, but NONE are made by General Electric. Nor are they sold by General Electric.
The GE refrigerator brand is licensed (owned?) by Haier in China. Big surprise, right?
We own a GE chest freezer. No problems in 7 years, so that's a good sign. Maybe the brand will live on?

It is/was a similar story for RCA products. The brand went to GE (when GE still meant General Electric).
It was then licensed to East Asian manufacturers. So there was no RCA nor GE content. Just the RCA label.
Eventually that brand lost its cachet, and I think it was dropped a decade or more ago.

Likewise for a host of other American brands.

Anyway ... who knows what will become of Sennheiser phones? I might find out when my three-year-old phones need replacement.


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