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Joined: Oct 2012
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It's an Android ad riffing on the iPhone, but I thought the piano was interesting, and they have a good behind the scenes video. I'm surprised they can just use a handheld scanner to measure the metal plate and then fabricate their own fairly quickly.

https://www.youtube.com/watch?v=xLhJIFC8xkY

Making of: https://www.youtube.com/watch?v=xwls25ooBmY


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I know I'm getting old, and I don't have an I-phone; I have a old-fashioned flip phone cell phone specifically for making/receiving calls. However, I fail to understand the premise of this video and a comparison of a grand piano tuned correctly and one with all the notes tuned to middle C. I just don't get it... smile

What's the purpose, message, point, reason for this?

Of course, the player could really play well and probably started lessons in the womb before he was officially born. smile

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Rick,

I think the point of the commercial is something like this: the only brand of iPhone is Apple, but you can get a smart phone that uses the Android operating system from multiple manufacturers. In my opinion, that's a pretty lame message.


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I had assumed that the "C only piano" had just been overdubbed well and that, in reality, he was playing a normal piano. What they did is pretty cool! It was probably unnecessary with today's recording and sound editing technologies, but very cool.

I still have trouble believing that this was actually done for a commercial.

Rick,

The point is that an Android OS is used by so many different phone technologies. Iphone is all the same. That is my take on it anyway.

Very cool commercial.


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They could have made exactly the same point by using a piano with a silent feature, take the MIDI output and route it to a software piano and some speakers. You can program software to trigger the same note. It would have had a similar impact for the commercial, and would have taken $20k+ less to make and one hundredth of the time.

I don't mind the commercial, it makes a point. But these guys patting themselves on the back for making something more difficult, more expensive, more wasteful, more time-consuming, well, I don't think it's the triumph they think it is.

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I'm with Ando on this. What a waste. If they had used two grands with MIDI outs they could have shot the video, then generated the audio for both pianos in software. Would have taken a day.

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Originally Posted by ando
They could have made exactly the same point by using a piano with a silent feature, take the MIDI output and route it to a software piano and some speakers. You can program software to trigger the same note. It would have had a similar impact for the commercial, and would have taken $20k+ less to make and one hundredth of the time.


Well, I was assuming that's how they did it. Even if you could tune all the notes to middle C (which I would doubt) the notes wouldn't all sound the same. Just because they say something in a commercial doesn't make it true smile


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Originally Posted by Steve Peterson
Originally Posted by ando
They could have made exactly the same point by using a piano with a silent feature, take the MIDI output and route it to a software piano and some speakers. You can program software to trigger the same note. It would have had a similar impact for the commercial, and would have taken $20k+ less to make and one hundredth of the time.


Well, I was assuming that's how they did it. Even if you could tune all the notes to middle C (which I would doubt) the notes wouldn't all sound the same. Just because they say something in a commercial doesn't make it true smile

If you click on the second video you'll see that they gutted the second piano and put in a replacement set of bridges in it. Most of the strings are of equal length, only the uppermost strings have been significantly shortened. You can see them restringing it with the reworked bridges. It was a substantial reworking of the piano, doesn't look to be a fake. A lot of work to make such a point.

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a piano has 88 keys.
each one is different.
but what if they were all the same?
be together. not the same.

What the freakin' heck does that even mean?

Line up like pretty little soldiers, all nice and tidy, but dance to a different tune, sing a different song?

Be your own ebony and ivory?

Comrades on the same firing line but each with a unique mission?

And then ANDROID at the very end.

ANDROIDS are robots. They follow pre-programmed commands. They'll jump off a cliff like a bunch of lemmings if you tell them to.

I understand nothing about this world of ours anymore.

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They've got us talking about it, which seems to be the point of much advertising these days.

I'm delighted to see an ad based on classical music.

Wish they had tuned the mono-piano to C#, though!


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Originally Posted by Rickster

Of course, the player could really play well and probably started lessons in the womb before he was officially born. smile
Rick


http://www.arims.org.il/competition2014/index.php/israeli-pieces/26-competitor-pages/189-kim-ji-yong


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I always wondered what that would sound like. Now I know! Never thought anyone would actually build one.

One advantage...no mistakes!

Would love to hear glissandi and clusters on it.

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They might have acheived this less expensively by using a Sauter microtonal piano, possibly with a little
re-stringing at the upper and lower ends of its 'scale'

It's a close-run thing but on balance I rather prefer the sound of the all middle C piano to that of the 'Iceface' tuning to which this forum was recently subjected. A clear winner however would be 4'33".

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Interesting. The "making of" video is much more interesting that the other. I was thinking that the all-middle-c piano was meant to depict a bland, boring device, while the other is rich with options. In the "making of" video, the pianist says "you don't think of it as an analogy of diversity until you strip it down to one note."

Anyway, fun to watch. It sorta reminded me of these old "I'm a Mac" and "I'm a PC" commercials:

https://www.youtube.com/watch?v=qfv6Ah_MVJU


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This reminded me of a real classic:

https://www.youtube.com/watch?v=1aTDn93Mhso]

Explained here:

https://www.youtube.com/watch?v=9U78w0IY7GA]

That took not just inventiveness, but talent as well.

Last edited by BDB; 02/18/16 06:47 PM. Reason: Corrected links

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Whatever.
I had seen and remembered the ad but had no recollection of the product.

I work in public education, teaching kids ages 3-5 skills that will allow them to succeed and benefit society for years. I don't know the numbers, but I wonder many preschoolers could be taught for the amount they spent to make that advertisement.


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I loved those Mac vs. PC commercials!

The Android commercial is very engaging, and the expression on his face was awesome. But I didn't really understand the message. It required too much thinking to be able to grasp what this was about.

Very clever concept, though. I wonder if it'll win any advertising awards.

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The advertisement struck me as absurdly pretentious-a perfect example of "high-concept" marketing exposing shallowness of understanding. The whole enterprise strains to establish any cogency of product or company mission.

I hope the techs who built the mono-piano get paid well!


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I saw the advertisement/commercial when I was watching TV last night. It was fun to watch, and anything to do with pianos catches my attention, but I still say the message they are trying to convey is vague and ambiguous. But they didn't ask me what I thought. grin

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What this 88-middle C piano really is, is a good example of conceptual art. It's the best way to think of it, although the creators didn't. The other messages tacked onto it are far less compelling.

I thought such a piano would be a fun concept years ago, even if it remained only an idea.

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