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Dealer seeking advice _ Yellow Pages #97426
10/22/08 07:57 PM
10/22/08 07:57 PM
Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
MAKitt Offline OP
Full Member
MAKitt  Offline OP
Full Member

Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
Point of discussion: Do we buyers use the big Yellow Pages Book for major purchases anymore? I buy a lot of things, yet I can't remember the last time I "followed my fingers" (old advertising slogan). I need to make a decision to continue an expensive Yellow budget or rely on google/yahoo search engines. If any piano customers were to respond I would truly appreciate it!
Regards
Mike


Owner, Kitt Fine Pianos
Albuquerque,
Hallet Davis & Co., old M&H's of course
Piano & Music Gifts & Accessories (570)
Piano accessories and music gift items
Re: Dealer seeking advice _ Yellow Pages #97427
10/22/08 08:46 PM
10/22/08 08:46 PM
Joined: Aug 2002
Posts: 947
Texas
RickG Offline
500 Post Club Member
RickG  Offline
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Joined: Aug 2002
Posts: 947
Texas
When I am on a trip and am sitting around the hotel, one of the things I do is go to the yellow pages and look under pianos and organs and see what is available in that city. I know, wierd!! To me, it beats channel surfing!! LOL


RickG
Re: Dealer seeking advice _ Yellow Pages #97428
10/22/08 08:52 PM
10/22/08 08:52 PM
Joined: May 2007
Posts: 859
Chicago Suburban
M
MarkL Offline
500 Post Club Member
MarkL  Offline
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M

Joined: May 2007
Posts: 859
Chicago Suburban
I don't use the yellow pages for anything. My piano teacher advertised in YP for a few years, didn't get one call. My wife stopped advertising her business in YP because there was no response. I use Angie's list for all construction related things, web for everything else.


Yamaha P90, Kawai GL-10
Re: Dealer seeking advice _ Yellow Pages #97429
10/22/08 09:06 PM
10/22/08 09:06 PM
Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
MAKitt Offline OP
Full Member
MAKitt  Offline OP
Full Member

Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
Good input. I enjoy out of towners. They always give a new perspective because they feel free to give opinions that locals may not. Whether to cater to the out of towners is a dilemna given the world is getting smaller due to to the WWW.
Regards
Mike


Owner, Kitt Fine Pianos
Albuquerque,
Hallet Davis & Co., old M&H's of course
Re: Dealer seeking advice _ Yellow Pages #97430
10/22/08 10:09 PM
10/22/08 10:09 PM
Joined: Jan 2007
Posts: 7,439
torrance, CA
turandot Offline
7000 Post Club Member
turandot  Offline
7000 Post Club Member

Joined: Jan 2007
Posts: 7,439
torrance, CA
Let your fingers do the walkin' through the yellow pages...
It's the easy way to shop today!

NO


Will Johnny Come Marching Home?
The fate of the modern wartime soldier
Re: Dealer seeking advice _ Yellow Pages #97431
10/22/08 10:22 PM
10/22/08 10:22 PM
Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
I don't use the yellow pages either. I have a business phone therefore, the ad the yellow pages gives me is very small but, it is also very free. So, I utilize that for only that reason.

When my ad was larger, I found that it mostly brought in price shoppers rather than real phone calls for appts. The real phone calls come from recommendations on my end most often but, some do come in from people actually telling me that they found me in the "phone book."

I've found since I went to the smaller ad many, many years ago, that some people tend to look at the smaller ads more than the larger ones. Not quite sure what makes that other than maybe they like the thought of a smaller ad or mom and pop business. Regardless, I get less price shoppers for sure too.


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
Re: Dealer seeking advice _ Yellow Pages #97432
10/23/08 02:28 AM
10/23/08 02:28 AM
Joined: Oct 2005
Posts: 3,755
England/Switzerland
AJB Offline
3000 Post Club Member
AJB  Offline
3000 Post Club Member

Joined: Oct 2005
Posts: 3,755
England/Switzerland
I throw yellow pages into the recycling bin as soon as they arrive. The web has killed this kind of advertising. Waste of money.


Currently playing 2017 C212 with carbon fibre soundboard, WNG action. Working on Bach, Beethoven, Grieg mainly.
Re: Dealer seeking advice _ Yellow Pages #97433
10/23/08 06:54 AM
10/23/08 06:54 AM
Joined: Feb 2007
Posts: 1,714
Danville, California
F
Furtwangler Offline
1000 Post Club Member
Furtwangler  Offline
1000 Post Club Member
F

Joined: Feb 2007
Posts: 1,714
Danville, California
Yellow Pages are dead.

Especially with the younger generation. My kids - ages 30,32,34 - hardly know the Yellow Pages exist.

Same with newspapers, unfortunately.


Amateur Pianist and raconteur.
Re: Dealer seeking advice _ Yellow Pages #97434
10/23/08 02:36 PM
10/23/08 02:36 PM
Joined: Aug 2008
Posts: 38
kadiddle Offline
Full Member
kadiddle  Offline
Full Member

Joined: Aug 2008
Posts: 38
I use www.dexknows.com for just about anything I want to buy from a local retailer. This is how I found the dealer where I bought my piano recently. There was a link to the dealers website with his ad on dex.
kadiddle


August Forster 215
Re: Dealer seeking advice _ Yellow Pages #97435
10/23/08 02:47 PM
10/23/08 02:47 PM
Joined: Mar 2007
Posts: 1,789
Central TX
B
bitWrangler Offline
1000 Post Club Member
bitWrangler  Offline
1000 Post Club Member
B

Joined: Mar 2007
Posts: 1,789
Central TX
Add me to the list of folks who pretty much toss the yellow pages as soon as it arrives (toss == recycle of course). For a while the only reason I would retain it was to get the Dominoes and Pizza Hut coupons in the back. But now you can get those online as well.

I would think a piano retailer's customer base would generally be more inclined to look online.

Re: Dealer seeking advice _ Yellow Pages #97436
10/23/08 02:47 PM
10/23/08 02:47 PM
Joined: Aug 2005
Posts: 18,313
Lexington, Kentucky
Monica K. Offline

Platinum Supporter until Dec 31 2012
Monica K.  Offline

Platinum Supporter until Dec 31 2012


Joined: Aug 2005
Posts: 18,313
Lexington, Kentucky
Quote
Originally posted by Jerry Groot RPT:
I've found since I went to the smaller ad many, many years ago, that some people tend to look at the smaller ads more than the larger ones. Not quite sure what makes that other than maybe they like the thought of a smaller ad or mom and pop business. Regardless, I get less price shoppers for sure too.
Advertising in the Yellow Pages is expensive (especially these days, when cities will have MULTIPLE yellow page directories and you have to buy ads in each of them), so when I see a business with a full-page ad, I immediately think to myself "they're going to have to charge me more just to pay their overhead," and then I make my first call to the place with the smaller ad. wink

Re: Dealer seeking advice _ Yellow Pages #97437
10/23/08 06:07 PM
10/23/08 06:07 PM
Joined: May 2006
Posts: 236
Santa Rosa, CA
FormerlyFlute Offline
Full Member
FormerlyFlute  Offline
Full Member

Joined: May 2006
Posts: 236
Santa Rosa, CA
Though I mostly use the web, I do check the yellow pages once in awhile. When I see the huge ads, I think the advertiser must be desperate for business. I'm one of the those that gravitates towards the small ads. My thinking is that they are a local company. Usually I use word of mouth for shopping and services.


Piano: Brodmann PE 187 Strauss
Flute: Sankyo CF-201 with RT2 headjoint
Re: Dealer seeking advice _ Yellow Pages #97438
10/23/08 10:15 PM
10/23/08 10:15 PM
Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
MAKitt Offline OP
Full Member
MAKitt  Offline OP
Full Member

Joined: Jun 2006
Posts: 160
Albuquerque/Rio Rancho NM
Thanks all. This confirmed the decision I was leaning toward. If you want to see sales pressure, get across the desk from a Dex sales pro who handles the bigger accounts. He pitied me for my business' funeral, which was inevitably going to occur due to this one fatal decision.
Regards
Mike


Owner, Kitt Fine Pianos
Albuquerque,
Hallet Davis & Co., old M&H's of course
Re: Dealer seeking advice _ Yellow Pages #97439
10/23/08 10:27 PM
10/23/08 10:27 PM
Joined: May 2001
Posts: 6,298
Parsonsfield, ME (orig. Nahant...
Piano World Offline

6000 Post Club Member
Piano World  Offline

6000 Post Club Member

Joined: May 2001
Posts: 6,298
Parsonsfield, ME (orig. Nahant...
Most of the professionals who have opted to advertise with us have told me it's the best money they've spent in years.

I don't mean just with Piano World (I'm obviously a bit biased), but with the Internet in general. (of course, if you'd like to consider advertising on the Internet's most popular web site www.PianoWorld.com/advertising

That said, you can throw away a ton of money without solid measurable results if you don't know what you are doing.

Google/Yahoo/MSN will be happy to take your money.

In addition to being the founder/host of Piano World, I've been an Internet Marketing/SEO/SEM consultant for about 10 years now.

I once consulted for a company that was spending nearly $50,000 a month on PPC, and didn't have a way to measure the results.

That's just throwing good money away.

If you are going to concentrate on Internet advertising, hire someone who knows what they are doing.


- Frank B.
Founder / Owner / Host
PianoWorld.com
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Re: Dealer seeking advice _ Yellow Pages #97440
10/24/08 12:15 AM
10/24/08 12:15 AM
Joined: Jun 2008
Posts: 82
Albuquerque, NM, USA
Aley Offline
Full Member
Aley  Offline
Full Member

Joined: Jun 2008
Posts: 82
Albuquerque, NM, USA
I still use the yellow pages on a daily basis - but once I get an artist's bench that'll adjust to my son's height, they'll probably never be used again. smile

That said, you're asking a self-selected group of Internet people, and the answers you get on PW may not match what you'd get from the general public.

Still, I suspect that what others have said is correct, that the yellow pages are dead.

Re: Dealer seeking advice _ Yellow Pages #97441
10/24/08 06:48 AM
10/24/08 06:48 AM
Joined: Oct 2007
Posts: 1,239
G
guest1013 Offline
1000 Post Club Member
guest1013  Offline
1000 Post Club Member
G

Joined: Oct 2007
Posts: 1,239
I think the small local phone book, that is subdivided into communities in about a 15 mile radius, is still useful. What is the amount of home internet usage in your selling area?

Re: Dealer seeking advice _ Yellow Pages #97442
10/24/08 08:18 AM
10/24/08 08:18 AM
Joined: Jan 2007
Posts: 128
Delaware
JWP Offline
Full Member
JWP  Offline
Full Member

Joined: Jan 2007
Posts: 128
Delaware
MAKitt,

For what it's worth (my two cents) I found the piano dealer that I eventually purchased my piano from on the internet. However, when I'm travelling on business I will use the yellow pages in the hotel to find local piano stores to visit.

John


Bohemia Concerto 132
Re: Dealer seeking advice _ Yellow Pages #97443
10/24/08 12:11 PM
10/24/08 12:11 PM
Joined: Jun 2003
Posts: 26,895
Oakland
B
BDB Offline
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BDB  Offline
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B

Joined: Jun 2003
Posts: 26,895
Oakland
The yellow pages have killed themselves by letting the advertising overwhelm the information.


Semipro Tech
Re: Dealer seeking advice _ Yellow Pages #97444
10/24/08 12:37 PM
10/24/08 12:37 PM
Joined: Apr 2006
Posts: 3,745
Vancouver B.C. Canada
Rod Verhnjak Offline
3000 Post Club Member
Rod Verhnjak  Offline
3000 Post Club Member

Joined: Apr 2006
Posts: 3,745
Vancouver B.C. Canada
Quote
Originally posted by Aley:
I still use the yellow pages on a daily basis - but once I get an artist's bench that'll adjust to my son's height, they'll probably never be used again. smile
Thanks for the chuckle thumb

I still have Yellow Page ads. Very small compared to 10 years ago. I surly don't count on it, but I have it in case someone is trying to find us and can't remember our name. Believe it or not "Verhnjak" is a hard one to remember smile

All my advertising is focused on getting out my web site.


Verhnjak Pianos
Specializing in the Restoration, Refinishing & Maintenance
of Fine Heirloom Pianos

www.pianoman.ca
Verhnjak Pianos Facebook

Re: Dealer seeking advice _ Yellow Pages #97445
10/24/08 04:31 PM
10/24/08 04:31 PM
Joined: Jan 2005
Posts: 647
Los Angeles/Burbank
Glenn Treibitz Offline
500 Post Club Member
Glenn Treibitz  Offline
500 Post Club Member

Joined: Jan 2005
Posts: 647
Los Angeles/Burbank
Years ago almost every other person came in from the YP. Today I feel it is throwing money out to have anything more than a listing.


Glenn Treibitz

Hollywood Piano Co. - Est.1928
http://www.hollywoodpiano.com
http://www.facebook.com/HollywoodPiano

1800 MY-PIANO

Grotrian, Mason&Hamlin, Estonia,Schulze Pollmann,Albert Weber,Baldwin,Brodmann,
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