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#955856 - 02/06/08 01:31 PM Marketing Lessons in the Mornings  
Joined: Apr 2007
Posts: 129
keithmusic Offline
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keithmusic  Offline
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Joined: Apr 2007
Posts: 129
Atlanta, GA
Does anyone have suggestions for marketing to get students for morning lessons? I've thought of offering reduced rates and contacting home school programs. I'm up for any ideas. Thanks!


Keith Phillips

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#955857 - 02/06/08 03:01 PM Re: Marketing Lessons in the Mornings  
Joined: Jun 2007
Posts: 4,896
Betty Patnude Offline
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Betty Patnude  Offline
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Joined: Jun 2007
Posts: 4,896
Puyallup, Washington
Hi Keith,

I, myself, wouldn't want to do it - but, are you talking about early bird mornings before the middle school/jr high/hs students go off to school? Or reasonable, mid-morning 9:00 to noon?

Senior Citizens? A music retailer with space for teaching? Group "Music Appreciation", "Master Classes", "Themes such as certain era's, specific composer's might get you a "series" of 1 to 2 hour "events" where you meet many (over time) pianists or music lovers who become "occasional" students to follow up on study of music from topics from your events.

The events could be done publically and the teaching could be private at your studio.

Actually, you could do this idea at any time of day or early evening. Be seen doing it, put invitations in the newspaper "arts events" columns where they have them (email them in advance). (You can't advertise a business venture - but in the interest of getting well known - everyone you meet and greet is important.

Have your photo and bio to distribute - as well as business card. Be your charming self. Develop and sell your services for "music education and performance' events.

Who knows? Oh, maybe create video things in your spare time for long term distribution and marketing.

Become an accompanist for ______ ? Get thee before an audience. I don't know about early though.

As far as early goes, I usually am, but not this morning. Those late nights listening to barbershop chorus rehearsals are wonderful, but sometimes leaves me so elated, that I sacrifice sleep. This morning is one of those! Go "Harmony Kings!"

Betty

#955858 - 02/06/08 06:25 PM Re: Marketing Lessons in the Mornings  
Joined: Dec 2007
Posts: 14,825
keystring Offline
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keystring  Offline
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Joined: Dec 2007
Posts: 14,825
Canada
Home schoolers by definition are usually individual families who are not involved in programs. However, they form support organizations in order the encourage, advise, and access resources, and as such there are newsletters and meetings. For a homeschooling family, daytime is "school time", and a piano lesson can be part of the "day time curriculum". If you want daytime students that might be a source.

Homeschoolers come in two broad stripes. There are independent minded families who have their own ideas - sometimes a handicap is involved in which a child would have needed a "special program". The other side of the coin are religion-based: churches who don't like evolution taught in school, or other values. In that case your resource may be certain denominations.

Adults who don't have a 9 - 5 job, and senior citizens.

#955859 - 02/06/08 08:36 PM Re: Marketing Lessons in the Mornings  
Joined: Jul 2007
Posts: 1,645
Akira Offline
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Akira  Offline
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Posts: 1,645
Los Angeles, CA
Clearly people who have 9-5 jobs and children still in school are not your target audience for the morning time slots.

So who is left?

- Senior citizens or retired individuals
- People who work a swing or graveyard shift
- College students (who have some flexibility in their classes)

Have you considered contacting senior citizen centers and asking if you can put on a performance (assuming they have a piano)? I think this is a great way to introduce yourself, and give them a taste of what they could be doing. They have lots of free time (probably looking for something interesting for them to do), so that shouldn't be a problem.

You could also go to college campuses and put up fliers (or again, offer to perform at a college sponsored function), offering them student discount rates.

You could also take out an ad if your local newspaper or any other widely circulated local publication, again offering discount rates for mornings.

Tell your current students that you're offering discounted morning rates and for every student they bring in that signs up for a morning slot, you'll give them X lessons for free.

Find as many Internet sites like this as you can and start signing up, again, promoting your discounted morning rates.

I think if it were me, I'd offer the first lesson free of charge, in order to induce them to put their foot in the door. This will allow you the opportunity to further convince them why they should study with you.

#955860 - 02/06/08 09:23 PM Re: Marketing Lessons in the Mornings  
Joined: May 2007
Posts: 6,171
currawong Offline
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currawong  Offline
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Joined: May 2007
Posts: 6,171
Down Under
A few years ago I had a number of school-age students who came before school, that is, 7.30, 8.00 and 8.30. It worked very well for me (I'm an early bird), but the only reason it worked for them too was that I lived within walking distance of a school. My marketing was purely word of mouth, and the time seemed to suit a lot of families who would drop the child off and then leave him/her to walk the short distance to school after the lesson. If you live anywhere near a school, it's a possibility, and a spot in the school newsletter might help.
I now have mostly adult students, who come during the morning (but later!). I've also taught some home-schoolers in the middle of the day. It really helps with scheduling, as usually everyone seems to want the after-school slots and there are only so many 4pms in the week!


Du holde Kunst...
#955861 - 02/17/08 11:48 PM Re: Marketing Lessons in the Mornings  
Joined: Aug 2005
Posts: 30
eastcountypiano Offline
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eastcountypiano  Offline
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Joined: Aug 2005
Posts: 30
California
I market to home schoolers but only have one. I think it's because they are doing school work during the day, just like public school kids.

Don't forget mobile home parks. Usually, you can go to the rec room and put up a flyer.

Usually, the seniors have had lessons in the past and want to take it up again, so make sure you put that in your flyer that you cater to that.


Jerrie, Piano Teacher
http://www.eastcountymusicstudio.com
#2577995 - 10/11/16 10:38 PM Re: Marketing Lessons in the Mornings [Re: keithmusic]  
Joined: Mar 2010
Posts: 596
hello my name is Offline
500 Post Club Member
hello my name is  Offline
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Joined: Mar 2010
Posts: 596
California
Just want to bring up this topic again. How do you fill your morning time as a piano teacher?


Piano Teacher in Training
#2578053 - 10/12/16 03:51 AM Re: Marketing Lessons in the Mornings [Re: hello my name is]  
Joined: Aug 2007
Posts: 7,162
AZNpiano Offline
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AZNpiano  Offline
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Joined: Aug 2007
Posts: 7,162
Orange County, CA
Wow, what an old thread!

Originally Posted by hello my name is
Just want to bring up this topic again. How do you fill your morning time as a piano teacher?

Once in a blue moon I attend workshops, master classes, or other events with my MTAC branch. I also get together with colleagues and work on certain passages or play some pieces to get fresh ideas.

Very few of my colleagues cater to the homeschoolers. A few teachers try to corner the market on the 3-5 year old kids by teaching private or group lessons in the mornings. I prefer working with kids who can actually retain information.


Private Piano Teacher and MTAC Member
#2578106 - 10/12/16 08:25 AM Re: Marketing Lessons in the Mornings [Re: keithmusic]  
Joined: Apr 2013
Posts: 3,230
hreichgott Offline
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hreichgott  Offline
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Joined: Apr 2013
Posts: 3,230
western MA, USA
Morning is when I practice, when I'm not accompanying college dance classes. If I have too much going on in the mornings it's hard to find enough practice time. But I do have a few morning students. Many adults find morning to be the best time for a lesson, if their work schedule isn't the typical M-F 9-5. Kids/grandkids are in school and there aren't many other activities competing for their time. As AZN said (sort of), young children are often at their best in the morning, and that's a good time for them too.

Some places have active homeschooling networks that you could reach out to. I do teach two homeschooling families but they found me in the same ways everyone else finds me.


Heather W. Reichgott, piano http://heatherwreichgott.blogspot.com

Working on:
Solo Haydn/Beethoven program including Variations in F minor and "Pastoral" Sonata Op. 28
Beethoven trios for an original ballet
And... Nunsense II (whole show)

I love Haydn, Mozart, Beethoven and new music
#2578133 - 10/12/16 09:59 AM Re: Marketing Lessons in the Mornings [Re: hreichgott]  
Joined: Apr 2014
Posts: 2,149
BrianDX Offline
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BrianDX  Offline
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Joined: Apr 2014
Posts: 2,149
First Town, First State
Our teacher has 12 adult students, and pretty much all of them take lessons before 2 PM. I'm the only exception, as I work 10 hour days and then have to compete with the younger students after school hours.

Down here in lower slower Delaware there is a thriving market for the adult piano student, especially older ones over 50.


Yamaha C2X | Yamaha M500-F
Groucho: "Those are my principles, and if you don't like them... well, I have others."
Curriculum: Faber PA Level 5
Current: Reverie (Debussy) (AR); Bearcat Boogie (Faber & Faber) (OC)

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