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Advertising a new Piano tuning Business #627807
11/03/05 11:20 PM
11/03/05 11:20 PM
Joined: Oct 2005
Posts: 45
MN
T
Torger Offline OP
Full Member
Torger  Offline OP
Full Member
T

Joined: Oct 2005
Posts: 45
MN
Does anyone have advice on how to go about advirtising a new piano tuning business.

I've signed up with superapges.com, created a website, ran several ads in newspapers, one ad in a theatre program, contacted nearby music stores and several music teachers.

What are feeling towards a referal fee program? and what is the apropriate referal fee?

Thanks


Torger Baland
Piano Tuner / Technician
Minneapolis / St. Paul
www.PapagenoPianoTuning.com
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Re: Advertising a new Piano tuning Business #627808
11/04/05 11:02 AM
11/04/05 11:02 AM
Joined: May 2004
Posts: 605
Santa Clara, CA
velopresto Offline
500 Post Club Member
velopresto  Offline
500 Post Club Member

Joined: May 2004
Posts: 605
Santa Clara, CA
Papageno,

How are your promotions going? Getting any business from them?

My advice is to find a store or two where you can work on a regular basis. From there, you'll get referrals, if people like your work. You'll also get a chance to practice some procedures for the first time that you may not want to experiment with in a home environment.

Teachers are a great source of business, provided you have a product that they are pleased with.

Getting a foot in the door is important before you start spending large $$$ on advertising. I think anybody active in the field will tell you that most of their business is through word-of-mouth advertising.

When I first began, I placed an ad in a paper with city-wide distribution. I spent a couple of hundred bucks for a 4 month period, and got around three jobs out of it.

I have a tiny ad in the yellow pages, but no expectations. It's mostly for people I know who may have lost my contact info. I've had an average of maybe 6 calls a year from that ad, and most of them are from price shoppers.

Referrals are the way to go. My advice is to make contact with stores and teachers. Offer incentives to teachers, and discounted rates to stores in exchange for referrals. It just takes time. Patience is key in tuning AND in building your tuning business.


Dave Stahl
Dave Stahl Piano Service
Santa Clara, CA
Serving most of the greater SF Bay Area
http://dstahlpiano.net
Re: Advertising a new Piano tuning Business #627809
11/04/05 04:56 PM
11/04/05 04:56 PM
Joined: Sep 2004
Posts: 1,046
San Francisco Area
Casalborgone Offline
1000 Post Club Member
Casalborgone  Offline
1000 Post Club Member

Joined: Sep 2004
Posts: 1,046
San Francisco Area
I agree with Dave. I advertised, with no results. Then I went to work for three piano dealers. Then I got busy.

Your tuning has to be up to snuff. You will need feedback to insure that it is. Feedback includes having an accomplished tuner critique your work. It includes tuning for professional pianists and having them give you compliments. If you are any good, you will get referrals.


Mike
Registered Piano Technician
Member Piano Technicians Guild
Not currently working in the piano trade.
Re: Advertising a new Piano tuning Business #627810
11/04/05 06:37 PM
11/04/05 06:37 PM
Joined: Nov 2001
Posts: 128
Traverse City, MI
P
PNO2NER Offline
Full Member
PNO2NER  Offline
Full Member
P

Joined: Nov 2001
Posts: 128
Traverse City, MI
You might consider ads in your local free papers, also compose a good intoductory letter and send it to all the churches in your area. Find out who the music teachers are and do the same. Post an attractive poster in the local supermarket bulletin boards with tear off tabs. The only discount I give is to churches and schools for multiple piano tunings at the same time. Be willing to work odd hours and weekends. Building your business takes time, but eventually your customers will find you and appreciate your good work. If you havn't, join the Piano Technicians Guild, you will find lots of help and encouragement. PNO2NER

Re: Advertising a new Piano tuning Business #627811
12/31/05 10:42 PM
12/31/05 10:42 PM
Joined: Oct 2003
Posts: 33
Angier,NC
W
Wayne Gregory Offline
Full Member
Wayne Gregory  Offline
Full Member
W

Joined: Oct 2003
Posts: 33
Angier,NC
A suggestion that works for me.
Using a sheet of 3/4 plywood,I cut-out a sign into the shape of a grand piano, painted it white and put "PIANO TUNING BY WAYNE 919 639-2887" on it using 6" letters. As background, I painted the workings of a grand piano as though you are looking down on it from the top with no lid, including the keyboard. It brings in about 70% of my full time business. Of course, it is strategically placed on the main road into my town. So far(15 yrs), I have had no problems with town ordinances. Hope my luck holds out, because it surely works! Wayne Gregory

Re: Advertising a new Piano tuning Business #627812
01/01/06 02:22 PM
01/01/06 02:22 PM
Joined: May 2001
Posts: 6,373
Parsonsfield, ME (orig. Nahant...
Piano World Offline

6000 Post Club Member
Piano World  Offline

6000 Post Club Member

Joined: May 2001
Posts: 6,373
Parsonsfield, ME (orig. Nahant...
You might want to consider advertising on Piano World.
PianoWorld.com averages about 4 million page views a month, that's a lot of traffic.

Our advertisers seem very pleased with the results they see from advertising on our site.
This is typical of the emails I receive ...
"Frank, more than half my new business comes from my PW ad -- thank you!
Dorrie Bell"

More information can be found here:
Advertising Your Piano Business on Piano World


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Re: Advertising a new Piano tuning Business #627813
01/02/06 09:23 PM
01/02/06 09:23 PM
Joined: Jun 2001
Posts: 4,861
USA
B
Bob Offline
4000 Post Club Member
Bob  Offline
4000 Post Club Member
B

Joined: Jun 2001
Posts: 4,861
USA
The cool thing about advertising on Piano World is the search engines find your ad and point the searcher to the Piano World site, where they see your ad and they call/email you. Keep up the great work, Frank!





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