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#3069372 01/15/21 11:16 AM
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On the Kawai US website (kawaius.com), there's an ad that says "Rebate of up to $3000. Ends Feb. 28."

Does anybody have more information on it? The dealer I called wasn't forthcoming with any numbers.

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basically, every kawai piano is discounted $3000, except for the piano you are interested in; which is only available with a discount of $1.

i kid, i kid; but only slightly. wink

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My dealer told me the factory rebate on the K300 is $300 and K500 is $500. That means you should subtract those prices from whatever else would be considered a fair price to you.

Thus, if 30% off SMT for the K500 is $9700, then $9200 is a fair price.

Last edited by Sail26; 01/15/21 12:29 PM.

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There was a rebate deal when I bought my piano, and I would say the dealer did their best to obscure the effect of the rebate on the final price. The only way the consumer will fully benefit from a rebate is if it's a mail in rebate that comes directly from the manufacturer.


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Thanks for the responses. I am indeed looking at the K500. It looks like a $500 rebate / discount.

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I don't see how you come to that conclusion.

Kawai reimburses their dealers who pass the rebates on to their customers at 50% of the rebate.
Thus they incentivize a lower selling price.


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I certainly will be negotiating with my dealer on the assumption that whatever a fair price for the piano and profit for them is in March, it will be priced $500 less in January/Feb given the manufacturer rebate. They are free to decline.

Last edited by Sail26; 01/15/21 04:50 PM.

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Originally Posted by Steve Cohen
I don't see how you come to that conclusion.

Kawai reimburses their dealers who pass the rebates on to their customers at 50% of the rebate.
Thus they incentivize a lower selling price.
Wait, you are saying that if the dealer gave me an additional $500 discount, Kawai only reimburses the dealer for $250? Or am I reading it incorrectly?

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No he's saying Kawai charges $500 less, so the dealer charges you $250 less, making $250 more profit.


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Originally Posted by luckywood
Wait, you are saying that if the dealer gave me an additional $500 discount, Kawai only reimburses the dealer for $250? Or am I reading it incorrectly?

You are correct. I should probably let Steve Cohen clarify but . . . for example:

Retail price of $3000, dealer cost is 50%, so $1500. Selling price with rebate is $2500, so to maintain dealer cost of 50%, mfr. rebates the dealer $250 - cost is now $1250, i.e. 50% of retail price. The dealer incentive is not more profit $ on the individual sale, but more units sold because of the rebate promotion.

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Oh dang. I was wrong then. Thanks for responding. Still doesn't quite make sense to me since no two dealers sell for exactly the same price or work the exact same discounts. My dealer definitely said they get a $500 manufacturer kickback but they could have been confused or just not explaining to me how it worked behind the scenes.


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Originally Posted by pwl
Originally Posted by luckywood
Wait, you are saying that if the dealer gave me an additional $500 discount, Kawai only reimburses the dealer for $250? Or am I reading it incorrectly?

You are correct. I should probably let Steve Cohen clarify but . . . for example:

Retail price of $3000, dealer cost is 50%, so $1500. Selling price with rebate is $2500, so to maintain dealer cost of 50%, mfr. rebates the dealer $250 - cost is now $1250, i.e. 50% of retail price. The dealer incentive is not more profit $ on the individual sale, but more units sold because of the rebate promotion.

Correct.


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Originally Posted by MarkL
There was a rebate deal when I bought my piano, and I would say the dealer did their best to obscure the effect of the rebate on the final price. The only way the consumer will fully benefit from a rebate is if it's a mail in rebate that comes directly from the manufacturer.

Yes, this is largely true. If a dealer typically does not negotiate, then a customer can say, "but there's a $500 rebate," and the seller would have to honor it. But to the extent that the rebate is smaller than the usual discount amount, the seller can bury it in the net price by simply not discounting as much.

For example, if the seller would normally sell a Schlagenstein for $15000, and this week there's a $500 rebate, then the seller can simply hold fast at 15500, and then add in the "rebate," for a same-as-usual net price to the customer of $15000, and dealer nets 250 more than usual, because of the reimbursement. Or maybe they hold fast at 15250, "give" the rebate, and break even.

Rebates like this certainly incentivize sales, but they largely put control of how to deploy it into the sellers' hands.


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