2017 was our 20th year online!

Welcome to the Piano World Piano Forums
Over 3 million posts about pianos, digital pianos, and all types of keyboard instruments
Join the World's Largest Community of Piano Lovers (it's free)
It's Fun to Play the Piano ... Please Pass It On!

Shop our online store for music lovers
SEARCH
Piano Forums & Piano World
(ad)
Wessell Nickel & Gross
PianoForAll
(ad)
Best of Piano Buyer
 Best of Piano Buyer
(ad)
Faust Harrison Pianos
Faust Harrison 100+ Steinway pianos
Who's Online Now
75 members (Beemer, Blague, Abdol, BachToTheFuture, 1906Weber, 1957, Beowulf, Badger1966, 16 invisible), 499 guests, and 411 robots.
Key: Admin, Global Mod, Mod
(ad)
Estonia Pianos
Estonia Pianos
Previous Thread
Next Thread
Print Thread
Hop To
Page 1 of 5 1 2 3 4 5
Is the pandemic driving the young to classical music(?)
#3026261 09/18/20 05:38 AM
Joined: Oct 2010
Posts: 13,794
B
Yikes! 10000 Post Club Member
OP Offline
Yikes! 10000 Post Club Member
B
Joined: Oct 2010
Posts: 13,794
A report from music streaming services (which includes the French online service Deezer) shows a greatly increasing younger following for their classical playlists - among them 'Mood', "Feel Good Classical" (400% increase in a week during the start of lockdown), "Calm Piano", "Classical for Sleep": the under-25s by over 20%. Nearly a third of those streaming classical music are in the age group 18 - 25.

The premise is that the pandemic is encouraging young people to listen to 'more relaxing chilled-out classical playlists to combat anxiety & stress' (the report's words, not mine).

But apparently, even before the pandemic, there was already a rise in classical music streaming among the young in recent years, e.g. 20% increase among the <35s in the past year alone.

Will the trend continue? Will the 'relaxing, chilled-out' Canon in D (without Gigue) go to the Top of the Pops? Will that encourage a sudden surge to seek out more Baroque like the Goldberg (especially as a wonderful new recording by a pianist who cannot be named in PW wink has just been released)? Will those who have been suitably chilled out by "Feel-Good Classical" then go on to explore less chilled-out and more chilling music like this?

https://www.youtube.com/watch?v=Slsi4SBrTV8

And will those who have been calmed down by "Calm Piano" go on to explore stuff like this?

https://www.youtube.com/watch?v=z7S19Ew-fv8

What say you?


"I don't play accurately - anyone can play accurately - but I play with wonderful expression. As far as the piano is concerned, sentiment is my forte. I keep science for Life."
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026290 09/18/20 07:53 AM
Joined: May 2020
Posts: 585
J
500 Post Club Member
Offline
500 Post Club Member
J
Joined: May 2020
Posts: 585
The pandemic is driving the young to Fortnite and NSFW websites.

Classical music is dead. It's never coming back. Think about what music offers the consumer. Then think about the competition.

Selling classical music is like selling tootsie rolls at a cocaine dealership. Everyone agrees tootsie rolls are good, but if the rest of the market is cocaine. well, it's over.

It doesn't mean tootsie rolls are going away, it just means it will mainly be background, while people lace it with cocaine.

Last edited by jeffcat; 09/18/20 07:57 AM.
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026339 09/18/20 11:10 AM
Joined: Feb 2010
Posts: 5,533
W
5000 Post Club Member
Offline
5000 Post Club Member
W
Joined: Feb 2010
Posts: 5,533
I think it's not dead. But it's not mainstream either. And it may be difficult to maintain the level and quality if markets decline. Especially for the big-orchestra pieces if you can't get a filled large hall.

> Think about what music offers the consumer. Then think about the competition.

Classic music has good structure, dynamics, has something interesting to tell (I'm not talking about the words but the story line of the music), interesting harmonies, and you can play it yourself.

Most pop music is boring, repetetive, lacks any structure, and the only thing that tells something is the singer, whose message is usually not that interesting. Other types like house, dance etc are even less interesting.

Unfortunately most people don't seem to listen really for the content, they want to have something as backdrop during their travel, work, etc,

I'm exaggerating a bit but I don't think most competition is that interesting.

If you want to compare with drugs, I would compare classic with designer drugs, rather than tootsie rolls.


[Linked Image][Linked Image][Linked Image][Linked Image]
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026344 09/18/20 11:31 AM
Joined: Dec 2004
Posts: 5,922
5000 Post Club Member
Offline
5000 Post Club Member
Joined: Dec 2004
Posts: 5,922
Not to be argumentative she said before typing something distinctly argumentative but, comparing classical music to tootsie rolls might just be the worst comparison I have ever heard.

whome


Started piano June 1999.
Proud owner of a Yamaha C2

[Linked Image]
[Linked Image]
[Linked Image]
Re: Is the pandemic driving the young to classical music(?)
ShiroKuro #3026428 09/18/20 03:04 PM
Joined: May 2020
Posts: 585
J
500 Post Club Member
Offline
500 Post Club Member
J
Joined: May 2020
Posts: 585
Originally Posted by wouter79
I think it's not dead. But it's not mainstream either.

> Think about what music offers the consumer. Then think about the competition.

Most pop music is boring, repetetive, lacks any structure, and the only thing that tells something is the singer, whose message is usually not that interesting. Other types like house, dance etc are even less interesting.

If you want to compare with drugs, I would compare classic with designer drugs, rather than tootsie rolls.

Originally Posted by ShiroKuro
Not to be argumentative she said before typing something distinctly argumentative but, comparing classical music to tootsie rolls might just be the worst comparison I have ever heard.

whome

I'm using tootsie rolls vs cocaine as relative metrics. Classical here being tootsie roll, and fortnite and nsfw websites < which compete for our attention/time > is the cocaine.

Re: Is the pandemic driving the young to classical music(?)
bennevis #3026437 09/18/20 03:24 PM
Joined: Oct 2010
Posts: 13,794
B
Yikes! 10000 Post Club Member
OP Offline
Yikes! 10000 Post Club Member
B
Joined: Oct 2010
Posts: 13,794
As I've never seen, let alone eaten, a Tootsie Roll (- I must have been doing all my shopping in the downmarket supermarkets when I visit the US cry), I had to look it up.

According to Amazon (the fount of all wisdom on planet Earth), the Tootsie Roll offers a perfectly-balanced cocoa taste, lined with a subtle, fruit-flavoured undertone — all incorporated into a delicious treat.

Hmmm, that sounds like classical music all right........ thumb yippie


"I don't play accurately - anyone can play accurately - but I play with wonderful expression. As far as the piano is concerned, sentiment is my forte. I keep science for Life."
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026451 09/18/20 03:53 PM
Joined: Dec 2004
Posts: 5,922
5000 Post Club Member
Offline
5000 Post Club Member
Joined: Dec 2004
Posts: 5,922
Originally Posted by bennevis
According to Amazon (the fount of all wisdom on planet Earth), the Tootsie Roll offers a perfectly-balanced cocoa taste, lined with a subtle, fruit-flavoured undertone — all incorporated into a delicious treat

Ummm... ok, maybe that's a description of an ideal tootsie roll, but in reality.....


Started piano June 1999.
Proud owner of a Yamaha C2

[Linked Image]
[Linked Image]
[Linked Image]
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026563 09/18/20 10:22 PM
Joined: Feb 2018
Posts: 832
Z
500 Post Club Member
Offline
500 Post Club Member
Z
Joined: Feb 2018
Posts: 832
Originally Posted by bennevis
According to Amazon (the fount of all wisdom on planet Earth), the Tootsie Roll offers a perfectly-balanced coca taste, lined with a subtle, fruit-flavoured undertone — all incorporated into a delicious treat.

I've corrected the obvious Amazon misprint to fit in with the fact that apparently Tootsie Rolls are apparently linked to Cocaine.

Both of these things are bad. Tootsie Rolls make one fat, and Cocaine changes one temporarily in to a late 70's game show host. Neither of which conjure up to me Classical Music.

Re: Is the pandemic driving the young to classical music(?)
bennevis #3026569 09/18/20 10:52 PM
Joined: Aug 2020
Posts: 205
R
Full Member
Offline
Full Member
R
Joined: Aug 2020
Posts: 205
The quarantine is certainly getting people to experiment with more thing. Like returning to piano.

18-25yrs old is mostly college students and entry level jobs, which would mean potentially less disposable income. Streaming classical music as background music as an alternative to electronic music or even pop music is a relatively simple experiment.

The older population like 25-40yr olds are probably more experimenting with things that require more financial investment like learning an instrument, or wood working, or brewing beer, or whatever other hobby that can be done at home to replace outside activities.

Re: Is the pandemic driving the young to classical music(?)
bennevis #3026585 09/19/20 01:34 AM
Joined: Aug 2007
Posts: 8,936
8000 Post Club Member
Offline
8000 Post Club Member
Joined: Aug 2007
Posts: 8,936
tootsie rolls look like dog poop


Private Piano Teacher and MTAC Member
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026593 09/19/20 02:19 AM
Joined: Sep 2017
Posts: 1,334
T
1000 Post Club Member
Online Content
1000 Post Club Member
T
Joined: Sep 2017
Posts: 1,334
I've always been a fan of Classical music at a young age. Even growing up with Pop music around including the Beatles, Rolling Stones, Elton John, they were not really part of my life. However, in my younger days I was not into music in a major way besides listening to my father playback his favorite Beethoven & Mozart recordings. My exposure to music was very limited and I didn't really get into it until I was in high school.

Today I still listen to Classical music but increasingly spend more time playing keyboard. Older adults who get into playing an instrument either to keep active or for general interest is becoming common. Owning a portable gadget that plays 1000 songs is 1 thing, learning to play songs on a piano is a different experience. Before the pandemic lockdown in January, I'd practice & play my favorite keyboard pieces regularly. When shops and restaurants were shut, I'd spend more time learning difficult pieces with the free time. When playing music you're listening to yourself as well.

In my family very few people actually claim they're a fan of Classical music. Some learned to play an instrument years ago but did not have positive experiences with music lessons. The association between Classical music & piano lessons makes C music not very enjoyable.

Re: Is the pandemic driving the young to classical music(?)
AZNpiano #3026672 09/19/20 08:14 AM
Joined: May 2020
Posts: 585
J
500 Post Club Member
Offline
500 Post Club Member
J
Joined: May 2020
Posts: 585
Originally Posted by AZNpiano
tootsie rolls look like dog poop

Literally all brown chocolates look like doggiedoo if you squint a little.

Re: Is the pandemic driving the young to classical music(?)
jeffcat #3026688 09/19/20 09:26 AM
Joined: Feb 2018
Posts: 832
Z
500 Post Club Member
Offline
500 Post Club Member
Z
Joined: Feb 2018
Posts: 832
Originally Posted by jeffcat
Literally all brown chocolates look like doggiedoo if you squint a little.

I sincerely hope that doesn't work the other way around, otherwise one could find oneself with a rather bad taste in one's mouth.

Re: Is the pandemic driving the young to classical music(?)
jeffcat #3026725 09/19/20 11:10 AM
Joined: Apr 2020
Posts: 58
F
Full Member
Offline
Full Member
F
Joined: Apr 2020
Posts: 58
Originally Posted by jeffcat
The pandemic is driving the young to Fortnite and NSFW websites.

Classical music is dead. It's never coming back. Think about what music offers the consumer. Then think about the competition.

Selling classical music is like selling tootsie rolls at a cocaine dealership. Everyone agrees tootsie rolls are good, but if the rest of the market is cocaine. well, it's over.

It doesn't mean tootsie rolls are going away, it just means it will mainly be background, while people lace it with cocaine.

I don't think it's really that helpful to dismiss young people in this way. Look at those who attend the Proms (pre-Covid) or listen to "This Classical Life" on Radio 3 - classical music is not lost on all young people, including myself. However, I do think the world of classical music is seen as dusty and unapproachable - something you need to study to enjoy. There is lots of misunderstanding around classical music, and it's sad to think that people are missing out unnecessarily.

Re: Is the pandemic driving the young to classical music(?)
bennevis #3026740 09/19/20 11:32 AM
Joined: Feb 2014
Posts: 96
J
Full Member
Offline
Full Member
J
Joined: Feb 2014
Posts: 96
They need 10 dancers to get peoples attention these days. Classical and jazz require contemplation. Marketing has no time for that.

Re: Is the pandemic driving the young to classical music(?)
Florestan7 #3026763 09/19/20 12:38 PM
Joined: May 2020
Posts: 585
J
500 Post Club Member
Offline
500 Post Club Member
J
Joined: May 2020
Posts: 585
Originally Posted by Florestan7
I don't think it's really that helpful to dismiss young people in this way. Look at those who attend the Proms (pre-Covid) or listen to "This Classical Life" on Radio 3 - classical music is not lost on all young people, including myself. However, I do think the world of classical music is seen as dusty and unapproachable - something you need to study to enjoy. There is lots of misunderstanding around classical music, and it's sad to think that people are missing out unnecessarily.

Classical music is not_bad. I agree.

But it has to compete with EVERY-thing else in the world on offer.

This everything else feels better, is easier, and Cheaper. That is the problem if your perspective is, how do we bring classical back with expensive equipment and 1000s of hours of learning.

The general market sells, Video games, Junkfood, Caffeine, Pornography, Narcotics.

as joggerjazz mentioned. We're at the point where to keep someone's attention for 3 minutes to listen to something, we need a high definition softcore pornographic video to go with the song, otherwise no one will even pay attention for 3 minutes.

If this consumer class won't give you 3 minutes to listen to something without softcore porn. classical music = tough sell. Even with Astonova, she stopped trending in days.

Last edited by jeffcat; 09/19/20 12:45 PM.
Re: Is the pandemic driving the young to classical music(?)
bennevis #3026780 09/19/20 01:46 PM
Joined: Aug 2008
Posts: 1,256
T
1000 Post Club Member
Offline
1000 Post Club Member
T
Joined: Aug 2008
Posts: 1,256
I was going to write something pessimistic, but jeffcat seems to have gotten to it first smile

No, no one is listening to classical music if they didn't already.

Re: Is the pandemic driving the young to classical music(?)
bennevis #3026783 09/19/20 01:55 PM
Joined: Oct 2004
Posts: 1,133
1000 Post Club Member
Offline
1000 Post Club Member
Joined: Oct 2004
Posts: 1,133
Originally Posted by bennevis
And will those who have been calmed down by "Calm Piano" go on to explore stuff like this?

https://www.youtube.com/watch?v=z7S19Ew-fv8

What say you?

With 7.6 billion people on earth, and with many of the 1.4 billion Chinese fervent about it, classical music is far from dead. Our world population is so huge now (it was 1.9 billiion in 1920), that the music world has become increasingly a collection of niches, of which classical is one. I suspect the absolute number of classical music listeners may actually be higher than it was 100 years ago because our world population is so huge.

ONE STUDY found that 35% of people surveyed (8,000 adults in the US, UK, Mexico, Sweden, Austria, Denmark, Germany, and South Korea) listen to classical music, coming in ahead of R&B and HipHop. One-third of classical listeners are less than 35 years old.

BTW: I've always loved Michelangeli's reading of the Brahms Ballades. Thanks BenNevis for reminding me of it.


August Förster 215
Re: Is the pandemic driving the young to classical music(?)
jeffcat #3026799 09/19/20 02:40 PM
Joined: Aug 2007
Posts: 8,936
8000 Post Club Member
Offline
8000 Post Club Member
Joined: Aug 2007
Posts: 8,936
Originally Posted by jeffcat
Originally Posted by AZNpiano
tootsie rolls look like dog poop

Literally all brown chocolates look like doggiedoo if you squint a little.

No. Most of the ones I eat are flat squares.

tootsie rolls actually shape like they came out of a dog's rear end!


Private Piano Teacher and MTAC Member
Re: Is the pandemic driving the young to classical music(?)
AaronSF #3026804 09/19/20 03:04 PM
Joined: May 2020
Posts: 585
J
500 Post Club Member
Offline
500 Post Club Member
J
Joined: May 2020
Posts: 585
Originally Posted by AaronSF
With 7.6 billion people on earth, and with many of the 1.4 billion Chinese fervent about it, classical music is far from dead. Our world population is so huge now (it was 1.9 billiion in 1920), that the music world has become increasingly a collection of niches, of which classical is one. I suspect the absolute number of classical music listeners may actually be higher than it was 100 years ago because our world population is so huge.

ONE STUDY found that 35% of people surveyed (8,000 adults in the US, UK, Mexico, Sweden, Austria, Denmark, Germany, and South Korea) listen to classical music, coming in ahead of R&B and HipHop. One-third of classical listeners are less than 35 years old.

BTW: I've always loved Michelangeli's reading of the Brahms Ballades. Thanks BenNevis for reminding me of it.


I assure you chinese children are NOT fervent about classical music.

In the vast majority, it's something their parents make them do. The parents do it so they can <feel elevated>, having only recently had their general purchasing powers increased. Learning piano, telling other people that your kid is learning piano, that's the primary reason they send their kids to learn piano. It's a Posh move. Like wealthy americans owning horses.

The research you pointed to is also not interpreted correctly.

It says out of 8000 people polled, 35% listened to classical music.

That's the same as 50% wash their hands or 100% take shits. Listening to music in general is not a primary enveloping pastime. Just because they listen to it on their way home from work means little.

Whereas Kids sit down and play 16 hours of Fortnite all on their own, no one has to tell them to do that.

Even asian parents can't beat their kid enough to practice that long.

Classical vs Fortnite, Game over.

Last edited by jeffcat; 09/19/20 03:08 PM.
Page 1 of 5 1 2 3 4 5

Moderated by  Brendan, Kreisler 

Link Copied to Clipboard
(ad)
Pianoteq
PianoTeq Karsten Collection
(ad)
PianoDisc

PianoDisc
(ad)
Piano Life Saver - Dampp Chaser
Dampp Chaser Piano Life Saver
(ad)
Mason & Hamlin Pianos
What's Hot!!
News from the Piano World
Our October 2020 Free Piano Newsletter is Here!
---------------------
3,000,000+!
------------------
Posting Pictures on the Forums
-------------------
Forums RULES & HELP
-------------------
ADVERTISE on Piano World
New Topics - Multiple Forums
Teaching a four-year-old, online!
by Gal Friday - 10/21/20 11:43 AM
Korg NH detail
by Myon - 10/21/20 11:40 AM
Old vs new
by ZootHornRollo - 10/21/20 10:18 AM
New DP Buyer Needs Help :-)
by Badger1966 - 10/21/20 09:12 AM
Download Sheet Music
Virtual Sheet Music - Classical Sheet Music Downloads
Forum Statistics
Forums41
Topics202,338
Posts3,015,738
Members98,970
Most Online15,252
Mar 21st, 2010
Please Support Our Advertisers


Faust Harrison 100+ Steinways

Dampp Chaser Piano Life Saver

 Best of Piano Buyer

PianoTeq Bechstein
Visit our online store for gifts for music lovers

Virtual Sheet Music - Classical Sheet Music Downloads



 
Help keep the forums up and running with a donation, any amount is appreciated!
Or by becoming a Subscribing member! Thank-you.
Donate   Subscribe
 
Our Piano Related Classified Ads
| Dealers | Tuners | Lessons | Movers | Restorations | Pianos For Sale | Sell Your Piano |

Advertise on Piano World
| Subscribe | Piano World | PianoSupplies.com | Advertise on Piano World |
| |Contact | Privacy | Legal | About Us | Site Map | Free Newsletter |


copyright 1997 - 2020 Piano World ® all rights reserved
No part of this site may be reproduced without prior written permission
Powered by UBB.threads™ PHP Forum Software 7.7.4