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Just because a vault is a vault. Pianos are not like money to be hide in vaults.

A vault is just a room like a room in a showroom. No different than the room at the Steinway factory where one can select Bs or Ds but one cannot just walk into without permission and an appointment. The "vault" part is just a gimmick.

I think the vault is a clever if silly idea. It would be even better if they expanded the idea something like this:
https://www.youtube.com/watch?v=mC1ikwQ5Zgc

Just another american marketing trick for stupid rich. Pianos should better be treated well in showroom to be selected and purchased, and after, in home or musical venues for making music

The art case designs like those in the vault are meant for people who want pianos at least in part for their furniture appeal. That is a perfectly valid reason to buy a piano, and I think it's arrogant to criticize those who buy pianos for that reason.

True art is priceless, and for sharing, not to sell/buy. A piano with a "real" art case outfit should better be shown and heard in public than keeping at home, or even worst, in a vault.

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Just another american marketing trick for stupid rich. Pianos should better be treated well in showroom to be selected and purchased, and after, in home or musical venues for making music [/quote]The art case designs like those in the vault are meant for people who want pianos at least in part for their furniture appeal. That is a perfectly valid reason to buy a piano, and I think it's arrogant to criticize those who buy pianos for that reason. [/quote]

Buying any piano for any reason is valid, imo.

Indeed. Any reason is valid. This, too:

https://www.youtube.com/watch?v=YpKT_eeCVNI

You know that this video is not an equivalent. The pianos in the secret vault are, indeed, treated well. They are just reserved for those that can afford them. If this were in Steinway Hamburg, I doubt you would be making any negative comments. Your negative remarks about NY Steinway are like a broken record,

The pianos are not permanently in a vault. The vault is just a showroom with a twist.

Someone buying a piano can certainly keep it in their home and has zero obligation to show it in public. I'd guess that 99% of art cases purchased by individuals are in the buyers' home.The idea that these pianos should be in some public space is frankly ludicrous. Should those who buy a work of visual art by a great artist be criticized for having it in their home? Should Steinway, Boesendorfer, Fazioli, and other makers of great art case pianos not be allowed to sell these pianos to people who will not display the pianos in a public space?

i have no idea what you could mean by a "real" art case.

If you think true art is priceless and not to sell/buy that would mean that art case pianos should not be sold/bought. If you don't think art case pianos are true art, then your comment is not relevant to this thread.

Why quantify this as American?

Ooups! I do forget, again, that here's a sensible U.S. piano forum...

Just because German Steinway don't do this kind of things!
(sorry to all NY Steinway fanboys!)

I lived in Germany for 4 years, as well as other parts of Europe, and have visited regularly ever since. There are certainly businesses in Europe that cater specifically and directly to wealthy clientele.

"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former." - Albert Einstein

Seems like since you have no reasonable response to my comments you resort to insults.

Seems like since you have no reasonable response to my comments you resort to insults.
But Hamburg Steinway makes or has made art case pianos, so your statement is false.The only difference is the NY Steinway has called their latest showroom the vault which is an insignificant difference.

German Steinway actually made more art case pianos than US Steinway. I think everybody (well, I mean everybody in the world, not only here) know that. And in some asians countries, brand new art case Spirio Steinways are sold like cup cakes to rich peoples! Even that, no need to have such a stupid "secret" (yeah, the word they put ridiculously on medias) vault with thick door and biologic lock etc. to expose pianos.

If, personally, somebody like this idea, how lucky they are!
Not me, that's all!

Sorry, but to me this is the perhaps most ridiculous looking piano I ever saw.
IMHO, it certainly does not do justice to the name Steinway. 😌
Norbert