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Attracting new students #2499230
01/11/16 04:07 PM
01/11/16 04:07 PM
Joined: Jan 2012
Posts: 2,200
Toronto, Ontario
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Peter K. Mose Offline OP
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Peter K. Mose  Offline OP
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Toronto, Ontario
For those of you with a studio website, has it become an effective tool in generating worthy student inquiries? Have you also enhanced its web status, via search engine optimization?

For those of you without a website, what means of paid advertising have you found effective (if any)?

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Re: Attracting new students [Re: Peter K. Mose] #2499284
01/11/16 06:19 PM
01/11/16 06:19 PM
Joined: Aug 2007
Posts: 7,956
Orange County, CA
AZNpiano Offline
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AZNpiano  Offline
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Orange County, CA
My website is absolutely useless. Most of my colleagues in the immediate area would agree.

Word of mouth is the most powerful tool. I got to where I am today because parents do talk to each other. The problem is that the wrong message got out, so I get these calls from people who can't pass tests or on the brink of failing tests, and I'm supposed to miraculously be able to make them play piano "correctly." It's frustrating dealing with these people, but it's not a bad problem to have, considering the alternate, which is getting no calls at all.


Private Piano Teacher and MTAC Member
Re: Attracting new students [Re: Peter K. Mose] #2499370
01/11/16 11:37 PM
01/11/16 11:37 PM
Joined: Dec 2008
Posts: 1,675
Arghhh Offline
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I got all of my initial students by putting in a free ad on kijiji. I had a few ads that I renewed periodically so that one would always be closer to the first page of ads. I took down my ads in November because I was full.

I also paid for membership in ARMTA (Alberta music teacher's association) hoping to pick up some students through their online listing. I was hoping to pick up some more serious students (you have to have some teaching qualifications to be a member) but I've only had one person contact me and that didn't work out.



Professional pianist and piano teacher.
Re: Attracting new students [Re: Peter K. Mose] #2499379
01/12/16 12:09 AM
01/12/16 12:09 AM
Joined: Dec 2012
Posts: 2,082
California, USA
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musicpassion Offline
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California, USA
So far my web page has been useless. I do think it could be a sucessful part of a larger marketing plan, however. I just haven't had the time to carry out the larger plan.

Word of mouth is the most powerful advertising.

I do have some students that found me though my studio facebook page.


Pianist and Piano Teacher
Re: Attracting new students [Re: Peter K. Mose] #2499398
01/12/16 01:27 AM
01/12/16 01:27 AM
Joined: Aug 2007
Posts: 7,956
Orange County, CA
AZNpiano Offline
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Orange County, CA
One strategy that a local music school uses is to offer sibling discounts. Pretty steep discounts. Also, offer free lessons to your current students if their parents can refer new students to your studio.


Private Piano Teacher and MTAC Member
Re: Attracting new students [Re: Peter K. Mose] #2499409
01/12/16 02:23 AM
01/12/16 02:23 AM
Joined: Apr 2013
Posts: 1,906
guess where in CA and WA
laguna_greg Offline
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guess where in CA and WA
My students have found Craig's List ads to be a very good tool for them. They also have web sites, and they use the CL ad to generate click-throughs to the web site. If they get a click-through, they usually get an email query.

A couple of them have done targeted direct mail to school kids, and that works even better. But it has to be part of a larger marketing plan including a studio web site.


Laguna Greg

1919 Mason & Hamlin AA
http://www.linkedin.com/pub/greg-dempster/34/325/6b9/ (my day job)
Re: Attracting new students [Re: Peter K. Mose] #2499413
01/12/16 02:39 AM
01/12/16 02:39 AM
Joined: Jun 2015
Posts: 195
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pianofan1017 Offline
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I found my current teacher through her studio website because she is the only teacher out in the great Houston that prepares students for ABRSM exams. Most of other teachers in Houston only does national guild or maybe federal gold cup exam. At least no other ABRSM teacher in Houston advertised online.


In Progress:
1.Debussy Arabasque1
2. Czerny 740 no 3
3. Mozart Sonata K330 1st Movement
4. Bach Prelude and Fugue in C Major
Re: Attracting new students [Re: Peter K. Mose] #2499448
01/12/16 06:21 AM
01/12/16 06:21 AM
Joined: Jan 2015
Posts: 916
Germany
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Hendrik42 Offline
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Germany
Speaking as a parent/adult beginner, I think after word of mouth, the most important thing is to be listed in a way that interested parties can find you related to their geography.

Do you show up in google maps, apple maps, etc. Some teachers do.

Would google find you if once searched "piano teacher <town>"? From there, would it be easy to find the address of your studio? A homepage can achieve this, but some directory listings could do as well.


Kawai CN35. Daughter wanted a piano, so we got one. Now who'll learn faster? ;-)
Re: Attracting new students [Re: Peter K. Mose] #2499476
01/12/16 08:49 AM
01/12/16 08:49 AM
Joined: Mar 2011
Posts: 1,867
Philadelphia, PA
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jdw Offline
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Philadelphia, PA
I wonder if one can actually tell how useful/useless a teacher's website may be. My guess is that nowadays people who hear of a teacher through word of mouth are likely to go check out the website as well. The teacher might not hear about this.

I'm not sure I've told my own teacher that I look at his website now and then. I like to see if he's got performances coming up or whatnot. Anyway, I do think there's value in having an online presence--though I know that keeping up a website can be a pain.


1989 Baldwin R
Currently working on:​
Schubert, Op. 90 no. 2
Sinding, Frühlingsrauschen (Rustle of Spring)
Beethoven, Sonata no. 14 in C# minor (Moonlight)
Re: Attracting new students [Re: Arghhh] #2499493
01/12/16 10:43 AM
01/12/16 10:43 AM
Joined: Aug 2015
Posts: 34
Saskatchewan
Allysia Offline
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Allysia  Offline
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Posts: 34
Saskatchewan
Originally Posted by Arghhh
I got all of my initial students by putting in a free ad on kijiji. I had a few ads that I renewed periodically so that one would always be closer to the first page of ads. I took down my ads in November because I was full.

I also paid for membership in ARMTA (Alberta music teacher's association) hoping to pick up some students through their online listing. I was hoping to pick up some more serious students (you have to have some teaching qualifications to be a member) but I've only had one person contact me and that didn't work out.



Hello fellow prairie dweller (I'm over in Saskatchewan)!

I did the same thing - joined SRMTA - but so far that has given me 0 students, where as Kijiji postings have brought in about 5 (and I live in a small town now. In Toronto, virtually all of my students came from Kijiji).

As for the original question about a studio website - I bet that kind of thing would be more useful in a major centre, but so far, for me, it has been completely useless in getting students.


Allysia @pianotv.net
Re: Attracting new students [Re: Peter K. Mose] #2499504
01/12/16 11:45 AM
01/12/16 11:45 AM
Joined: Mar 2010
Posts: 1,778
The Heart of Screenland
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KurtZ Offline
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KurtZ  Offline
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Joined: Mar 2010
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The Heart of Screenland
I'm sort of looking for a teacher here in L.A. I'm trying to stay in my local area as opposed to driving out of my west side neighborhood. As such, the tool i'm using is putting "piano teacher" as a search term into google maps. Most of the hits are start-up studios run by young adults. What I don't find is any correlation between quality of website and quality of teaching.

Kurt


**********************************************************************************************************
Co-owner (by marriage) and part time customer service rep at an electronic musical equipment repair shop.
Re: Attracting new students [Re: KurtZ] #2499537
01/12/16 01:26 PM
01/12/16 01:26 PM
Joined: Aug 2007
Posts: 7,956
Orange County, CA
AZNpiano Offline
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AZNpiano  Offline
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Joined: Aug 2007
Posts: 7,956
Orange County, CA
Originally Posted by KurtZ
Most of the hits are start-up studios run by young adults. What I don't find is any correlation between quality of website and quality of teaching.

I certainly won't discount a teacher for being a young adult. Younger teachers tend to have a more optimistic outlook and eager personality.

And, other than actually having lessons with the said individuals, how do you evaluate the quality of teaching?


Private Piano Teacher and MTAC Member
Re: Attracting new students [Re: Peter K. Mose] #2499566
01/12/16 03:24 PM
01/12/16 03:24 PM
Joined: Sep 2011
Posts: 626
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MaggieGirl Offline
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MaggieGirl  Offline
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Joined: Sep 2011
Posts: 626
I am seeing a lot more people posting on local facebook pages looking for teachers and tutors. There are things like private parent pages, buy and sell pages, parenting, local activities etc. One person asks if anyone knows of a piano teacher and names and rates are called out as well as lesson location.

Maybe you can ask friends to ask the question, let you know where they posted and send you a link so you can respond. It's not quite...."honest" but there is a lot of visible activity that way. It also sounds like a lot of work, but a copy and paste over 6-8 weeks would be free advertising.

Re: Attracting new students [Re: Peter K. Mose] #2499871
01/13/16 01:27 PM
01/13/16 01:27 PM
Joined: Jan 2012
Posts: 2,200
Toronto, Ontario
P
Peter K. Mose Offline OP
2000 Post Club Member
Peter K. Mose  Offline OP
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Joined: Jan 2012
Posts: 2,200
Toronto, Ontario
I thought Craig's List was an idiotic place to find a worthy piano teacher. And I put up a notice there saying so. This brought me a wonderful, enduring student. Go figure.

Maybe those bulletin boards in supermarkets were not a bad thing, though they seem to be on their way out.

Re: Attracting new students [Re: Peter K. Mose] #2499882
01/13/16 01:38 PM
01/13/16 01:38 PM
Joined: Aug 2007
Posts: 7,956
Orange County, CA
AZNpiano Offline
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AZNpiano  Offline
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Joined: Aug 2007
Posts: 7,956
Orange County, CA
Originally Posted by Peter K. Mose
I thought Craig's List was an idiotic place to find a worthy piano teacher. And I put up a notice there saying so. This brought me a wonderful, enduring student. Go figure.

Maybe those bulletin boards in supermarkets were not a bad thing, though they seem to be on their way out.

Do you network through current students, or are they so hopeless that you're seeking alternative channels of acquiring students?

In my experience, students who come through anything other than word-of-mouth referrals don't tend to stay in lessons as long. Most quit within 3 months of lessons.

If you want to attract a large body of students, you may have to resort to doing RCM and teaching to the syllabus.


Private Piano Teacher and MTAC Member
Re: Attracting new students [Re: Peter K. Mose] #2499972
01/13/16 05:20 PM
01/13/16 05:20 PM
Joined: Dec 2014
Posts: 556
Hawaii
T
TheHappyPianoMuse Offline
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T

Joined: Dec 2014
Posts: 556
Hawaii
Word of mouth. You have to be patient but this is the way to build up your studio. And it works in the same way as a successful website. Exponentially. You start with one or two and then in a couple of years may be in a position to limit how many students you can take.

But you must be a damned good teacher to get these references. And have a few students who are evidence of your teaching. No one is impressed by a child stumbling through a Grade 1 or 2 piece. And if your students love you and their lessons, then that word of mouth is pretty powerful. laugh


Re: Attracting new students [Re: AZNpiano] #2500063
01/14/16 12:20 AM
01/14/16 12:20 AM
Joined: Mar 2010
Posts: 1,778
The Heart of Screenland
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KurtZ Offline
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KurtZ  Offline
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Joined: Mar 2010
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The Heart of Screenland
Originally Posted by AZNpiano
Originally Posted by KurtZ
Most of the hits are start-up studios run by young adults. What I don't find is any correlation between quality of website and quality of teaching.

I certainly won't discount a teacher for being a young adult. Younger teachers tend to have a more optimistic outlook and eager personality.

And, other than actually having lessons with the said individuals, how do you evaluate the quality of teaching?


Most teachers are younger than I am. What I mean by young is that they mostly seem to be new start ups with a couple of young teachers who still seem to be pursuing performance gigs and who emphasize having fun and learning to play pop, self-accompany, vocal coaching etc.

A few years ago I would have been impressed by a teacher with a snazzy web site who shared their teaching philosophy. Now not so much. I'm 57 and have had around 10-12 music teachers on 5 different instruments. You're right of course that the only way to know how a teacher teaches is to take some lessons from them. Sorry I wasn't more clear.

Kurt


**********************************************************************************************************
Co-owner (by marriage) and part time customer service rep at an electronic musical equipment repair shop.
Re: Attracting new students [Re: Peter K. Mose] #2500081
01/14/16 02:03 AM
01/14/16 02:03 AM
Joined: Jan 2012
Posts: 685
Vancouver BC
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The Monkeys Offline
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Vancouver BC
It hurts to read threads like this.

When I said
Originally Posted by The Monkeys
Being great at art and/or teaching doesn't necessarily take care of the rest, many good piano teachers struggles.

Being a successful piano teacher needs skills in 3 different areas : music, teaching and business, perhaps in reverse order.

The response was like :
Quote

I hope not!

and
Quote

Well, now that the priorities are clear, one can shelve the advice in the proper spot, according to priorities. laugh Thank you for clearing that up.


I believe OP is a good teacher, based on his contributions to this forum, and with decades of experience. Yet he has to ask question like this, it can't be due to lack of technical skills.




Re: Attracting new students [Re: The Monkeys] #2500086
01/14/16 03:01 AM
01/14/16 03:01 AM
Joined: Aug 2007
Posts: 7,956
Orange County, CA
AZNpiano Offline
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Orange County, CA
Originally Posted by The Monkeys
I believe OP is a good teacher, based on his contributions to this forum, and with decades of experience. Yet he has to ask question like this, it can't be due to lack of technical skills.

I believe you are making an assumption. Make that two assumptions.


Private Piano Teacher and MTAC Member
Re: Attracting new students [Re: The Monkeys] #2500121
01/14/16 05:45 AM
01/14/16 05:45 AM
Joined: May 2015
Posts: 3,795
Florida
dogperson Offline
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dogperson  Offline
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Florida
Originally Posted by The Monkeys
It hurts to read threads like this.

When I said
Originally Posted by The Monkeys
Being great at art and/or teaching doesn't necessarily take care of the rest, many good piano teachers struggles.

Being a successful piano teacher needs skills in 3 different areas : music, teaching and business, perhaps in reverse order.

The response was like :
Quote

I hope not!

and
Quote

Well, now that the priorities are clear, one can shelve the advice in the proper spot, according to priorities. laugh Thank you for clearing that up.


I believe OP is a good teacher, based on his contributions to this forum, and with decades of experience. Yet he has to ask question like this, it can't be due to lack of technical skills.





You are assuming, aren't you, this question was asked because of some struggle or lack of business skills? It should not hurt you to see this question asked, as this forum is for an exchange of ideas. No assumptions of a 'struggle' or lack of business skills should be made by you or anyone else.. . More likely it is just the underlying question of whether to invest more money in an ongoing web page or if there are better thoughts from those that teach.

No one has the right to assume the intent of the question in a negative way.


"Music, rich, full of feeling, not soulless, is like a crystal on which the sun falls and brings forth from it a whole rainbow" - F. Chopin
" I never dreamt with my own two hands I could touch the sky" - Sappho
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