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Boston and Essex name origin
#2452925 08/22/15 09:54 AM
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I tried searching for this but came up short. I'm curious to hear how Steinway & Sons came up with the names Boston and Essex for their lower-level piano lines. Mason & Hamlin started in Boston, MA and are now manufactured out of Haverhill, MA which is in Essex county!

Re: Boston and Essex name origin
Micicle #2452936 08/22/15 10:37 AM
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Why don't you PM Bob Snyder and ask him. He is a sales manager for Steinway and he posts on PW.


In a seemingly infinite universe-infinite human creativity is-seemingly possible.
According to NASA, 93% of the earth like planets possible in the known universe have yet to be formed.
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Re: Boston and Essex name origin
Micicle #2452946 08/22/15 10:55 AM
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I'm willing to bet that the classy sounding names were selected purely for marketing reasons and have absolutely no relevance to anything. smile


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Re: Boston and Essex name origin
Micicle #2452949 08/22/15 10:59 AM
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I thought there was some connection with Steinways to the city of Boston or something, historically, or where one of the investors came from or something, and that's why they chose the name. I could be making this up entirely.

Essex has slightly different connotations in the UK. They should probably have changed the name to something like 'Richmond' (which makes me think of cigarettes and sausages, now that I've said it...)

Re: Boston and Essex name origin
Micicle #2452972 08/22/15 12:11 PM
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Intellectual elite

Sex with es?

They certainly paid a marketing agency to propose names..


Professional of the profession.
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I wish to add some kind and sensitive phrase but nothing comes to mind.!
Re: Boston and Essex name origin
Micicle #2452984 08/22/15 01:12 PM
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Carey - I'll take that bet. How much?


Bob Snyder
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rsnyder@steinway.com
www.steinway.com
Re: Boston and Essex name origin
Olek #2452986 08/22/15 01:28 PM
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Originally Posted by Olek
Intellectual elite. Sex with es?


Intellectual elite? I don't understand your point, and I doubt it's because it has 'sex' in the name. Essex and Middlesex are county names in MA, NY, and NJ (and probably other places in the North East), which I assume are all named after the counties in England with the same name.

Re: Boston and Essex name origin
Micicle #2452989 08/22/15 01:36 PM
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Originally Posted by Micicle
Originally Posted by Olek
Intellectual elite. Sex with es?


Intellectual elite? I don't understand your point, and I doubt it's because it has 'sex' in the name. Essex and Middlesex are county names in MA, NY, and NJ (and probably other places in the North East), which I assume are all named after the counties in England with the same name.


I was trying to find correlations, Are not Bostonian's known as sort of elite?

SO is it better in middlesex or in essex ? (I am a little obsessive there wink



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Re: Boston and Essex name origin
Bob Snyder #2452995 08/22/15 01:50 PM
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Originally Posted by Bob Snyder
Carey - I'll take that bet. How much?
Now I'm getting nervous !! ha


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Re: Boston and Essex name origin
Carey #2453002 08/22/15 02:17 PM
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Originally Posted by Carey
Originally Posted by Bob Snyder
Carey - I'll take that bet. How much?
Now I'm getting nervous !! ha

Yes, learn wisdom from Sky Masterson:



Poetry is rhythm
Re: Boston and Essex name origin
Micicle #2453003 08/22/15 02:19 PM
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They come from Boston, Japan. 😀

Haverhill, where M+Hs are made, is in Essex County, Mass., ironically.

In my pie-anner's case, "Howard" is an old Baldwin name from a company they bought, but there is Castle Howard in England--ah, those swanky UK names!

Maybe we'll see "Downton Abbey" and "Highclere" stencils--er, branding--one day!


WhoDwaldi
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Re: Boston and Essex name origin
Micicle #2453005 08/22/15 02:26 PM
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Originally Posted by Carey
I'm willing to bet that the classy sounding names were selected purely for marketing reasons and have absolutely no relevance to anything. smile

It's possible, of course, that all of the above are true:
  • they sound nice,
  • marketing research supports them, and
  • they have some relevant connection
In fact, that would make their selection a good decision, and Steinway tends to make good decisions, especially in the marketing arena.

But, if you're betting that the names were selected simply because they sound "classy," my gut tells me to side with Bob Snyder and take some of that action too. wink



Lorem ipsum dolor sit amet
Re: Boston and Essex name origin
Bob Snyder #2453063 08/22/15 07:59 PM
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Come on Bob; we can't take the suspense!! Tell us how the names were chosen.

Remember, in organized gambling, the odds are against you unless you are the house. So if you like to gamble, buy a casino.


In a seemingly infinite universe-infinite human creativity is-seemingly possible.
According to NASA, 93% of the earth like planets possible in the known universe have yet to be formed.
Contact: Ed@LightHammerpiano.com
Re: Boston and Essex name origin
Micicle #2453076 08/22/15 08:44 PM
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Wow, no one at the Steinway dealer reminded me there was indeed Essex County near Boston. It thought the name an utter irrelevance, thinking only of Essex in England or posh hotels.


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Re: Boston and Essex name origin
Micicle #2453116 08/23/15 12:49 AM
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I would guess it was because that at the time the names were chosen, the group that owned Steinway were based in the Boston area.

Or it could be in honor of this Gershwin (he was a Steinway artist) tune:


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Re: Boston and Essex name origin
Micicle #2453146 08/23/15 05:22 AM
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Originally Posted by Micicle
I tried searching for this but came up short. I'm curious to hear how Steinway & Sons came up with the names Boston and Essex for their lower-level piano lines. Mason & Hamlin started in Boston, MA and are now manufactured out of Haverhill, MA which is in Essex county!


To distance themselves from the fact that these pianos are manufactured in Japan and China, they place irrelevant American and English names on their Asian manufacture, much the same as the tendency to use German names on Asian manufactured pianos.

Illusion and falsity ... a lot of people buy in to it .... and sell it.

Re: Boston and Essex name origin
Dara #2453162 08/23/15 06:31 AM
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Originally Posted by Dara
Originally Posted by Micicle
I tried searching for this but came up short. I'm curious to hear how Steinway & Sons came up with the names Boston and Essex for their lower-level piano lines. Mason & Hamlin started in Boston, MA and are now manufactured out of Haverhill, MA which is in Essex county!


To distance themselves from the fact that these pianos are manufactured in Japan and China, they place irrelevant American and English names on their Asian manufacture, much the same as the tendency to use German names on Asian manufactured pianos.

Illusion and falsity ... a lot of people buy in to it .... and sell it.


Yes that may be the most realistic point of view.

And, with all those Chinese products using German type names, you begin to see them in the same list than real German pianos.

Now there are many Technicians and piano builders that came to China, that explain why the quality did change, gross mistakes in design are avoided, the factories workers are trained by good professionals so the level of prep and finishing may have changed.

Still the constitutive elements need to be cheap most often so we have no idea of their future.




Last edited by Olek; 08/23/15 06:45 AM.

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Re: Boston and Essex name origin
Micicle #2453227 08/23/15 11:52 AM
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I actually like this break from putting just the manufacturers' (and especially imaginary manufacturers'!) names on pianos. "Pearl River" also sounds like a charming, vague, romantic name of this sort, except that as far as I understand, it is a geographical name where the factory is located and through that, the factory name itself.


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Re: Boston and Essex name origin
Micicle #2453245 08/23/15 01:18 PM
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Rivers and the moon are often described poetically in the Chinese language.
The Pearl River flows through the great city of Guangzhou, the commercial powerhouse of south China. The Pearl River piano factory, which was established in Guangzhou in 1956, is said to be the largest piano factory in the world. It also produces Essex pianos for Steinway and Sons; two grand piano models and a number of upright models.

Kind regards,
Robert.

Re: Boston and Essex name origin
Micicle #2453273 08/23/15 03:46 PM
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Nice thread,

I am looking forward to Bob Snyder's explanation. I would like to see how similar it is to the explanation given to me in the past.

(Not from Bob).


Rich Galassini
Cunningham Piano Co.
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(215) 991-0834 direct
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