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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105786
06/21/13 01:05 PM
06/21/13 01:05 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105787
06/21/13 01:06 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105791
06/21/13 01:09 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105792
06/21/13 01:11 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105804
06/21/13 01:40 PM
06/21/13 01:40 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105815
06/21/13 02:06 PM
06/21/13 02:06 PM
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The imagination shown in these Sohmer ads really puts 21st-century marketing to shame!

I love Queen Victoria on the harp and the Kaiser on the cannon in the "Concert of Nations".

I bet the ad with pianos running through the streets with riders and reins got every reader's attention. What creativity!

Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105823
06/21/13 02:22 PM
06/21/13 02:22 PM
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BDB Offline
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Originally Posted by Rod Verhnjak
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The gift worthy of the nation: the left-handed piano!


Semipro Tech
Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2105834
06/21/13 02:47 PM
06/21/13 02:47 PM
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BDB, I always thought that was a cool mistake. It's actually one of my favorite ads.
To think it's 126 year old piece of paper. Coppyright 1887

The bottom line reads.

Uncle Sam-- "Madam, the Country could not show its esteem for you in a better manner than to present you with one of its greatest inventions!"


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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106272
06/22/13 01:50 PM
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$100.00 more for mahogany



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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106274
06/22/13 01:51 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106275
06/22/13 01:52 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106276
06/22/13 01:53 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106277
06/22/13 01:54 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106633
06/23/13 08:38 AM
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Am I the only one who finds the old Steinway ads pretentious and overbearing? Had I been a piano shopper, I would have been really turned off by them.

I mean, what's with the "Instrument of the Immortals" line? Who, the ancient Greek gods? Some other batch of immortals?


Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106936
06/23/13 07:09 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106937
06/23/13 07:11 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106938
06/23/13 07:11 PM
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Re: VINTAGE PIANO ADS [Re: Rod Verhnjak] #2106941
06/23/13 07:13 PM
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Re: VINTAGE PIANO ADS [Re: BrainCramp] #2106944
06/23/13 07:26 PM
06/23/13 07:26 PM
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phacke Offline

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Originally Posted by BrainCramp
Am I the only one who finds the old Steinway ads pretentious and overbearing? Had I been a piano shopper, I would have been really turned off by them.

I mean, what's with the "Instrument of the Immortals" line? Who, the ancient Greek gods? Some other batch of immortals?



I have read that Steinway & Sons family actually were not comfortable with the move from 'family values' and 'ladies in the parlor' advertising to the "Instrument of the Immortals" line. But pianos were not selling and finances were tough, so they went with that line from an advertising expert (or something like that)--times were changing and they had to try something new.

To answer your question about who are the immortals, see:
http://www.steinway.com/artists/immortals

Yes, there actually is a list!!

Best wishes -

Last edited by phacke; 06/24/13 02:45 PM. Reason: found the ref. s&s was selling ok at the time. the immortals ad helped further. people who did not need a piano started buying just for the association

phacke

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...Working on:
J. S. Bach, Toccata (G minor) BWV 915
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Re: VINTAGE PIANO ADS [Re: phacke] #2106954
06/23/13 07:46 PM
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Phacke,

Thanks for the info! I picture a seance at Steinway headquarters every time the marketing department wants to update the list of immortals. smirk

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