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#1901912 - 05/23/12 03:09 PM Re: Advertising? [Re: Randy Karasik]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
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pianotune2  Offline
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Joined: Apr 2012
Posts: 61
ks
[quote=Randy Karasik]I'm conflicted ... do I tell my competitors how to get more market share, and thereby sabotage my own success?

I tell you what I will stay east of you in Kansas Randy wink


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
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#1901913 - 05/23/12 03:12 PM Re: Advertising? [Re: pianovoce]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
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pianotune2  Offline
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Joined: Apr 2012
Posts: 61
ks
I am on Angie's list, haven't seen any benefit from it. Still I figure it can't hurt anything being on it, as long as I don't get bad reviews crazy


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#1904891 - 05/29/12 07:51 AM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
A couple of years ago, I had a local sign shop make me up some yard signs. I gave my customers (located in high traffic areas) a small discount if they were willing to display my sign in their yard for a couple of weeks, or until I was back around that way to pick it up. Everyone was very happy to do it for me. I only had four signs made up, but would strategically place them in the different towns that I service. I had people tell me, "I see your signs all over town." I never told them that I only have four and just move them around. LOL! Here's a picture of one...

[Linked Image]

Also, we have a couple of very large basketball tournaments in our area. I made up this ad to run on the tournament program. I have learned that it's always good to be able to track your marketing to see how successful it is, so this year I will be adding a coupon so I can track the ad's success. There is a lot of down time between games, and the only thing people have to do is sit and look at the ads in the program. I even reserve the space below the basket team at the school where I teach.

[Linked Image]

It also helps to have a professional looking website and facebook presence. Here is the cover photo I created for my facebook fan page...

[Linked Image]

as well as having a cool logo...

[Linked Image]

I designed all of these in Microsoft Word. I also have a yellow pages ad. When I set the ad up, the customer service agent asked me if he could call me back after researching how I could set my ad apart from my competitors. (I really don't have any in my area.) I humored him and said sure. In a few days, he called me back said "Well, Mr. Hassell, you really don't have a whole lot of competitors, your ad is probably fine as it is." He recommended a website called www.getlisted.com It is a way to be sure your website and company are found when people do a search online.


Last edited by Ryan Hassell; 05/29/12 08:05 AM.

Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1915505 - 06/18/12 11:56 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
I found out last week that Vistaprint does t-shirts and polo shirts. I was able to design what I wanted on my computer and upload it directly to their site. I just ordered one for now to see how I like it. I'm thinking about doing some t-shirts to give to my students at school to help advertise.

Here's what I designed. It will be embroidered on a black polo shirt.

[Linked Image]


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
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#1915513 - 06/19/12 12:14 AM Re: Advertising? [Re: Ryan Hassell]  
Joined: Jun 2010
Posts: 526
Jbyron Offline
500 Post Club Member
Jbyron  Offline
500 Post Club Member

Joined: Jun 2010
Posts: 526
USA
Great work, Ryan. I really like the signs.


Tuner-Technician


#1916438 - 06/20/12 09:22 PM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
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pianotune2  Offline
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Joined: Apr 2012
Posts: 61
ks
My problem with vistaprint is its way to easy, I end up buying all kinds of stuff I really don't need. I have gotten window decals for the car, car magnets, fridge magnets, pens, 4 different kinds of postcards, business cards, poster adds etc.. I have my eye on some shirts now also.


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#1921984 - 07/02/12 10:26 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
I had a thought the other day...

I always leave my business card on the piano, with the date the piano was tuned. Taking a cue from the oil change people, the next time I get business cards printed, I think I'm going to make a place for "Next service due on__ __ ___" with a place to put the date.

What do you think?


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1921994 - 07/02/12 10:52 PM Re: Advertising? [Re: Ryan Hassell]  
Joined: Jan 2009
Posts: 3,489
beethoven986 Offline
3000 Post Club Member
beethoven986  Offline
3000 Post Club Member

Joined: Jan 2009
Posts: 3,489
Originally Posted by Ryan Hassell
I had a thought the other day...

I always leave my business card on the piano, with the date the piano was tuned. Taking a cue from the oil change people, the next time I get business cards printed, I think I'm going to make a place for "Next service due on__ __ ___" with a place to put the date.

What do you think?


I'd forget without those oil change reminders, so this seems like a great idea!

#1922112 - 07/03/12 08:02 AM Re: Advertising? [Re: Jerry Groot RPT]  
Joined: Mar 2012
Posts: 640
Forrest Halford Offline
500 Post Club Member
Forrest Halford  Offline
500 Post Club Member

Joined: Mar 2012
Posts: 640
Bowling Green, KY
Originally Posted by Jerry Groot RPT
I agree with pianotune2 too. I hate for any signature to be visible. I do sign pianos, my whole family does, most tuners around here do but, anyone with any valor, signs it some place where only the next tuner sees it. That way, I can see, oh, so, I filed hammers and regulated the piano on this date. I'd forgotten about that or something else...

I LOVE seeing the service records of my grandfather John Groot whom I never met dating back from the 1920's! And my dad, who is no longer living... Sometimes he would write, "HI JER!" In them, that brings back memories.


I loved this post. What a great feeling to start the day.

Forrest


PTG Associate Member
Bach 870, 883
Brahms Op. 117
#1922752 - 07/04/12 07:48 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
A friend with whom I teach, made me a few of these shirts in exchange for a piano tuning. Pretty good trade off!
[Linked Image]
[Linked Image]


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1923157 - 07/05/12 08:17 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
I wore one of the above shirts today for the first time and got two new customers, just by them seeing my shirt, one was in a local Chinese restaurant and the other was in my chiropractor's office. Crazy! Why didn't I get these sooner.


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1929728 - 07/20/12 01:59 PM Re: Advertising? [Re: pianotune2]  
Joined: May 2012
Posts: 10
Buchholzer Offline
Junior Member
Buchholzer  Offline
Junior Member

Joined: May 2012
Posts: 10
Arizona
Great Job on your marketing Ryan! Those shirts look great! It's a good feeling when you can execute an idea and get new customers from it.

I recently launched a brand new piano tuning directory website that I would like to invite you to check out. I just put up a new video on YouTube explaining it briefly if you want to check it out, it's free.: http://www.youtube.com/watch?v=3JzH004qcZ8

I do not have any tuners in MO listed yet, so you could be the first...


Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-
#1929823 - 07/20/12 05:00 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Thanks Brandon,
I'll give it a look.


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1929948 - 07/20/12 08:05 PM Re: Advertising? [Re: pianotune2]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
At least nobody's giving you any "Hassell" Ryan. I know, you've heard that before... But, the devil made me do it!

What do the shirts from Vista Print cost? I get ink pens from them and pass them out to customers. I prefer the nicer ones over the crappy cheap ones. smile


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1929959 - 07/20/12 08:27 PM Re: Advertising? [Re: Ryan Hassell]  
Joined: May 2012
Posts: 7,439
Minnesota Marty Offline

Platinum Supporter until October 5 2014
Minnesota Marty  Offline

Platinum Supporter until October 5 2014


Joined: May 2012
Posts: 7,439
Rochester MN
Hey Ryan, the shirts look great! I have never had a tuner arrive with a logo shirt. I would be impressed. It conveys pride in your business. A polo shirt is both comfortable and practical. Good Job!


Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.
#1930062 - 07/21/12 01:36 AM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Jerry,
The pictures I posted above are not from Vistaprints. They were done by a friend who was our former FACS (home ec) teacher. She made me four shirts in exchange for a free tuning. I did order one from Vistaprints, and was OK with it when it came in, but after seeing how clean and precise the ones my friend made were, the one from Vistaprints looks kind of crappy now. Apparently when you take a computer generated image and import it into your sewing machine there is a lot of clean up work that has to be done. It appears that Vistaprint didn't do that. Now that my friend has my logo saved in her sewing machine it will be very easy to just make a few more shirts the next time I need them. Maybe like next year when her pianos needs a tuning again. As I recall the Vistaprints shirt was about $30 plus a one time fee to digitize your logo.

Marty,
Thanks! I think I like the blue one more than the black one. After working a day in the black one, it shows a lot of lint and piano dust. Besides that the psychological effect of the color blue is trust...and it brings out my blue eyes...or so I'm told.. :-)



Last edited by Ryan Hassell; 07/21/12 01:39 AM.

Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1930114 - 07/21/12 06:25 AM Re: Advertising? [Re: pianotune2]  
Joined: Aug 2008
Posts: 515
wayne walker Offline
500 Post Club Member
wayne walker  Offline
500 Post Club Member

Joined: Aug 2008
Posts: 515
Windsor,Nova Scotia Canada
I had some polo shirts embroidered with my logo. I buy the shirts for about $20 each. There was a one time set up fee and I forget how much that was. But I pay $7.00 for each shirt to be embroidered.


Wayne Walker
Walker's Piano Service
http://www.walkerpiano.ca/
#1930170 - 07/21/12 09:17 AM Re: Advertising? [Re: Ryan Hassell]  
Joined: May 2012
Posts: 7,439
Minnesota Marty Offline

Platinum Supporter until October 5 2014
Minnesota Marty  Offline

Platinum Supporter until October 5 2014


Joined: May 2012
Posts: 7,439
Rochester MN
Ahhhhhhhhhhhh, that brought a vision of you accompanying Frank Sinatra.


Marty in Minnesota

It's much easier to bash a Steinway than it is to play one.
#1935056 - 07/31/12 12:07 AM Re: Advertising? [Re: pianotune2]  
Joined: Jan 2010
Posts: 2,998
Mark Cerisano Offline
2000 Post Club Member
Mark Cerisano  Offline
2000 Post Club Member

Joined: Jan 2010
Posts: 2,998
Montreal, Quebec, Canada
Re: Magnetic signs. I used to have some. Then I splurged and wrapped my car. Well, not completely, but you can see it a mile away. Now people walk up to me at gas stations and once, I was even flagged down as I was driving. Lights flashing, horn honking. She just wanted a card. I thought my car was on fire!


Mark Cerisano, RPT, B.Sc.(Mech.Eng), Dip.Ed.(Music)
www.howtotunepianos.com
#1935111 - 07/31/12 03:23 AM Re: Advertising? [Re: Minnesota Marty]  
Joined: Mar 2008
Posts: 9,230
Olek Offline
9000 Post Club Member
Olek  Offline
9000 Post Club Member

Joined: Mar 2008
Posts: 9,230
France
Originally Posted by Minnesota Marty
Hey Ryan, the shirts look great! I have never had a tuner arrive with a logo shirt. I would be impressed. It conveys pride in your business. A polo shirt is both comfortable and practical. Good Job!


You can buy a Yamaha tee shirt in any good motorcycle shop wink


Professional of the profession.
Foo Foo specialist
I wish to add some kind and sensitive phrase but nothing comes to mind.!
#1936088 - 08/01/12 10:54 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Mark,
I've been thinking about doing the car wrap thing too. Will you please post a picture. I would love to see it. The only marking I have is on my back window with white vinyl letters.


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1941088 - 08/11/12 10:31 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Proof that a great website draws in customers...

I got a call from a lady this week. She said she chose me because she saw my ad in the yellow pages and saw the link to my website. (I'm the only technician in the area with a website) She said she liked what she saw and decided to call me.



Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1941150 - 08/12/12 12:49 AM Re: Advertising? [Re: pianotune2]  
Joined: Aug 2012
Posts: 736
Scott Hamlin Offline
500 Post Club Member
Scott Hamlin  Offline
500 Post Club Member

Joined: Aug 2012
Posts: 736
You can also advertise using Facebook pay-per-click ads.. the little guy that appear on the right hand of Facebook.

Nice thing is you can target people who list "piano" or "playing piano" as an interest and you only pay when they click thru to your site.

If anyone wants me to expand on this let me know.. I set this up for my wife's business and it is really effective (and cheap!) advertising.

#2022257 - 01/27/13 04:57 PM Re: Advertising? [Re: pianotune2]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
I have my own "grumpy cat." LOL!

[Linked Image]


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#2022451 - 01/27/13 10:47 PM Re: Advertising? [Re: pianotune2]  
Joined: Jun 2001
Posts: 4,491
Bob Online content
4000 Post Club Member
Bob  Online Content
4000 Post Club Member

Joined: Jun 2001
Posts: 4,491
Florida
That looks like MY cat. He bites, you know.........

#2023623 - 01/29/13 08:21 PM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2009
Posts: 389
Nash. Piano Rescue Offline
Full Member
Nash. Piano Rescue  Offline
Full Member

Joined: Dec 2009
Posts: 389
East Nashville,TN Scottsville...
Print Advertising as it is called in the Advertising business has long since not worked. Something else that is a waste of time are those sign flippers that you see on the sidewalks. For what those business owners pay to have those people out there they could have gotten a nice juicy radio /TV spot during peak hours.

When I get my phone books each year they are the perfect height to prop up a piano with a broken wheel. What works for me are the magnetic signs on the small truck and the big vinyl graphics on the big truck. If I am slow sometimes I will go out and get stuck in rush hour traffic which helps a lot.

Good old fashioned word of mouth is still the best and as far as Angies list goes, I am very skeptical of a " list" that sends me random emails to " Rate" businesses based on their websites or ad profile and tells me it's okay even if I have never used their services ? How many people are rating your business that have never used it ? Sounds pretty shady to me.


J. Christie
Nashville Piano Rescue
www.NashvillePianoRescue.com
East Nashville
Bowling Green, KY
Scottsville KY.
Chamber of Commerce
Member/Sponsor

Putting inspiration in the hands of area musicians
Through restoration/renovation
#2024951 - 02/01/13 12:35 AM Re: Advertising? [Re: pianotune2]  
Joined: May 2012
Posts: 10
Buchholzer Offline
Junior Member
Buchholzer  Offline
Junior Member

Joined: May 2012
Posts: 10
Arizona
A word on advertising. If you have a website, make sure you list the cities you service in your state. You can learn more about Search Engine Optimization (SEO) on YouTube.com for a little free advice.

Also, Facebook now has over a billion (with a "B") registered users and if you have not familiarized yourself with Facebook, now is the time to start. Become friends with your clients and create a "Business Page" that they can follow so you can engage them in conversation online just like we do with each other here on PianoWorld.com. Also, when you comment on Facebook, type your website at the end so it links back to your site.

We recently had a couple more join us on www.PianoTunersByState.com.

I want to welcome Oregon Coast Piano Services who recently joined our directory. Your listing is live here: http://www.pianotunersbystate.com/oregon-piano-tuners.htm

and also a warm welcome to Mastin Piano Tuning & Repair in IL. Your listing is live here: http://www.pianotunersbystate.com/illinois-piano-tuners.htm

It is great to have you both with us!! Happy Tuning!


Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-
#2025516 - 02/01/13 07:34 PM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
Full Member
pianotune2  Offline
Full Member

Joined: Apr 2012
Posts: 61
ks
I personally have had a huge amount of business come in on facebook in the last two weeks. It helped that I changed from having a business facebook page to just a regular one, this allows people to suggest you to friends.
Word of mouth is the only way to build a good customer base in this business. Facebook and Twitter help keep you on their minds.


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#2027283 - 02/05/13 06:36 AM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2012
Posts: 11
ashley john Offline
Junior Member
ashley john  Offline
Junior Member

Joined: Dec 2012
Posts: 11
Banned
Referrals .......are more effective than any other means be it internet or yellow pages.


Link to pawn shop deleted by moderator
#2027396 - 02/05/13 12:35 PM Re: Advertising? [Re: pianotune2]  
Joined: Oct 2012
Posts: 11
pnolady Offline
Junior Member
pnolady  Offline
Junior Member

Joined: Oct 2012
Posts: 11
New England
I think a lot of good ideas have been presented. A good recommendation is the best advertising and in today's online climate, Facebook and a web site are an additional necessity. However, beyond those things, you need to consider your locale and potential customer base. How do the people you wish to attract look for professional services? This varies greatly by area. I live in a very small town, so in addition to recommendation (which is always number one)and a web presence, my customers still use the YP and surprisingly or not a local grocery store bulletin board. To those considering the ideas of door hangers or yard signs, check with the local bylaws to make sure they are allowed and again consider the community...here they would be considered an annoyance.


Debra Legg
piano technician
www.debraleggpiano.com
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