Welcome to the Piano World Piano Forums
Over 2.5 million posts about pianos, digital pianos, and all types of keyboard instruments
Join the World's Largest Community of Piano Lovers (it's free)
It's Fun to Play the Piano ... Please Pass It On!

SEARCH
Piano Forums & Piano World
What's Hot!!
Hurricane Irma & Our Piano Friends!
--------------------
Posting Pictures on the Forums
-------------------
Forums RULES & HELP
-------------------
ADVERTISE on Piano World
(ad)
Tuning a Piano
How to Tune Pianos
(125ad)
Piano Life Saver - Dampp Chaser
Dampp Chaser Piano Life Saver
(ad)
Piano Buyer Guide
Piano Buyer Spring 2017
(ad)
4th Finger Enigma Resolved!
Schumann's 4th Finger Enigma Resolved!
Who's Online Now
67 registered members (ando, Asayake, amad23, andy250, anotherscott, ArtlessArt, 20 invisible), 1,740 guests, and 3 spiders.
Key: Admin, Global Mod, Mod
(ad)
Estonia Pianos
Estonia Pianos
Quick Links to Useful Piano & Music Resources
Our Classified Ads
Find Piano Professionals-

*Piano Dealers - Piano Stores
*Piano Tuners
*Piano Teachers
*Piano Movers
*Piano Restorations
*Piano Manufacturers

Quick Links:
*Advertise On Piano World
*Free Piano Newsletter
*Online Piano Recitals
*Piano Recitals Index
*Piano & Music Accessories
*Live Piano Venues
*Music School Listings
* Buying a Piano
*Buying A Acoustic Piano
*Buying a Digital Piano
*Pianos for Sale
*Sell Your Piano
*How Old is My Piano?
*Directory/Site Map
*Virtual Piano
*Music Word Search
*Piano Videos
*Virtual Piano Chords & Scales
Previous Thread
Next Thread
Print Thread
#1995162 - 12/05/12 07:22 PM Have you considered a Facebook ad?  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Greetings!

I recently paid for an ad on Facebook. I was able to specify exactly how much I wanted to spend. I set a $50 limit. As I understand it you only pay when people click on your ad. You can even target people within a specific geographic area. I targeted people within a 50 mile radius of Farmington. You can even then target people who have listed words like "piano", "music" and so on in their profiles. I've had several new "likes" on my page. My ad says "Looking for a present for that hard to buy person? How about an in tune piano?" I've already had a call from a lady who said that her teenage son said he wanted his piano tuned for a Christmas present and she couldn't figure out where he got that idea. I just smiled to myself. LOL!


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
(ad 800)
PTG 2017 Convention
PTG Convention 2017 St Louis
#1995204 - 12/05/12 09:06 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jun 2010
Posts: 2,623
Loren D Online embarrased
2000 Post Club Member
Loren D  Online Embarrased
2000 Post Club Member

Joined: Jun 2010
Posts: 2,623
PA
I ran Facebook ads without success for a few months and finally stopped. I just didn't get any response at all from them. I do much better with my Google AdWords campaign.

Glad ti hear it's working for you, though!


DiGiorgi Piano Service
http://www.digiorgipiano.com
#1995230 - 12/05/12 10:39 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jun 2001
Posts: 4,568
Bob Offline
4000 Post Club Member
Bob  Offline
4000 Post Club Member

Joined: Jun 2001
Posts: 4,568
Florida
No response here either, Ryan. They were billing me for clicks, yet no clients told me they found me on Facebook. Hmmmmm. So I dumped them....right about IPO time....... For me, facebook is something to do when that darned traffic light won't change to green. I rarely post, but enjoy the postings of family and close friends.

#1995328 - 12/06/12 08:05 AM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jun 2010
Posts: 2,623
Loren D Online embarrased
2000 Post Club Member
Loren D  Online Embarrased
2000 Post Club Member

Joined: Jun 2010
Posts: 2,623
PA
Bob, Facebook was way too much of a time and energy drain. I almost bought into the IPO but then it hit me that I was actually considering buying stock in a company where my friends from grade school tend virtual farms.

I finally deleted it from my iPhone so I don't have the pop ups and distraction through the day.


DiGiorgi Piano Service
http://www.digiorgipiano.com
(ad)
Piano & Music Accessories
piano accessories music gifts tuning and moving equipment
#1995404 - 12/06/12 12:05 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Mar 2008
Posts: 4,263
Silverwood Pianos Offline
4000 Post Club Member
Silverwood Pianos  Offline
4000 Post Club Member

Joined: Mar 2008
Posts: 4,263
Vancouver B. C. Canada
Initially I signed up for a Facebook page. Then once I had time to do further research, I found the place held little in the way of appeal for me.

Check this out;

Facebook is using you

Then I began to look at the Google Adword program and spoke to several others about that one. It seems you start with a small fee for some words. Then after a while your site moves down in search results.

Suddenly you get another offer from Google for guess what? Spend more money……

So I have ignored all of the advances from Google. And my site moves down in search results…..geez no great mystery there….


Dan Silverwood
www.silverwoodpianos.com
http://silverwoodpianos.blogspot.com/
http://www.facebook.com/SilverwoodPianosDotCom
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur."
#1995523 - 12/06/12 04:43 PM Re: Have you considered a Facebook ad? [Re: Silverwood Pianos]  
Joined: Jan 2011
Posts: 1,446
Chris Leslie Offline
1000 Post Club Member
Chris Leslie  Offline
1000 Post Club Member

Joined: Jan 2011
Posts: 1,446
Canberra, ACT, Australia
I have used Adwords for over two years with a very restricted geographical area and have almost always been first on the list, or not at all if I have exceeded my limit. I am sure that most of my new clientele come through this way. I pay less than the cost of a single tuning each month in clicks.

Facebook ads, on the other hand, I ran for a few months and never to my knowledge produced any jobs as such, and I spent a lot of money. However, my Facebook page has facilitated some dialogue with people and has led indirectly to some jobs. My Facebook page is more of a "about me" information source to link from my web page. I hope that I create a good and honest impression.


Chris Leslie ARPT
Piano technician
http://www.chrisleslie.com.au
#1995554 - 12/06/12 05:55 PM Re: Have you considered a Facebook ad? [Re: Silverwood Pianos]  
Joined: Jan 2010
Posts: 551
Phil D Offline
500 Post Club Member
Phil D  Offline
500 Post Club Member

Joined: Jan 2010
Posts: 551
London, England
Originally Posted by Silverwood Pianos

Then I began to look at the Google Adword program and spoke to several others about that one. It seems you start with a small fee for some words. Then after a while your site moves down in search results.

Suddenly you get another offer from Google for guess what? Spend more money……

So I have ignored all of the advances from Google. And my site moves down in search results…..geez no great mystery there….


I don't really think this is Google just trying to make more money out of you, and punishing you for not spending enough. Every adwords space on a page of search results that contains the keywords you target is 'sold' in an auction according to the bid amounts and daily caps of all the people targeting keywords relevant to those results. So if there is increased competition for the same keywords, then those with lower adwords budgets will lose out. It's just market forces at work in an auction-style situation.

Having a good website that shows up well on google without advertising, and an adwords account to top that up, I've not felt the need to increase my marketing, and have a steady stream of new customers coming in. I think a lot of people are put off by facebook marketing, as they see it as a personal, social activity interrupted by marketing attempts.

#1995680 - 12/06/12 11:36 PM Re: Have you considered a Facebook ad? [Re: Loren D]  
Joined: Jan 2010
Posts: 92
CoolPianoStuff Offline
Full Member
CoolPianoStuff  Offline
Full Member

Joined: Jan 2010
Posts: 92
Originally Posted by Loren D
I almost bought into the IPO but then it hit me that I was actually considering buying stock in a company where my friends from grade school tend virtual farms.
smirk

#1995843 - 12/07/12 09:39 AM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Oct 2008
Posts: 453
Gregor Offline
Full Member
Gregor  Offline
Full Member

Joined: Oct 2008
Posts: 453
Münster, Germany
I have a Facebook page for about 9 month now and I run an advertising campampaign for a few weeks. Some ads promted the user to visit my regular homepage, some ads invited the user to visit my Facebook page and becoming a fan of that FB site. Ok, I got some clicks on my homepage and I generated some new "friends/fans" for my FB page, but so what? No extra income so far. Very interesting: some people that became my "fan" are for sure not real. I mean they have a strange name, they don´t share public information about themselfes and liked thousands of FB pages. Who are they? Are that people having fun to increase somebody´s FB ads bill? Or are that people paid by FB to pretend the success of FB ads?

I see my FB activities as an investment into the future and think that it is overhyped today. On the other hand: generating a lot of fans will help to develop my popularity as piano dealer/tech. Who primarily uses FB? Here in Germany or Europe at all it might be teenagers more than adults. So I am talking about the customers of tomorrow.

The stuff that I am posting on FB is for the main part fun stuff, interesting or beautyful old pianos that I tuned and I share piano related information or pictures. Not really advertisement. But when somebody likes my postings his friends see that and my name climbs a step higher in their subconscious (must buy, must buy, must have a piano cool):
https://www.facebook.com/klaviergalerie.weldert

I don´t pay for Google ads because my homepage is allways on top of the search results searching for a piano tech/tuner/dealer in my hometown. Not so difficult in a town with 280.000 inhabitants with only a hand full of techs grin

Gregor


piano tech - tuner - dealer
Münster, Germany
www.weldert.de
#1996261 - 12/08/12 06:46 AM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Dec 2012
Posts: 3
seeman Offline
Junior Member
seeman  Offline
Junior Member

Joined: Dec 2012
Posts: 3
we need to determine when advertising on Facebook is what your goal will be like to get more fans to our Facebook page,send users to our companies website or an other outside landing page,promote a Facebook event,Promote fan activity on our wall etc.

#1997041 - 12/09/12 07:19 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Well Facebook sent me an update on my ad campaign today. So far 62,868 people have seen my ad who live within 50 miles of Farmington, 94 people have clicked on my ad, 70 people have taken some type of action (going to my fan page or website). I have netted 35 new likes to my fan page which now brings me to around 610 fans and I have spent $36.59 of my total campaign budget of $50. For the number of people it has reached, that's pretty cheap advertising if you ask me. I am now getting more and more customers contact me through FB.


Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1997049 - 12/09/12 07:53 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
But, how many new customers have you actually acquired? And with all of the additional time involved, keeping track of it etc., I wouldn't think it was worth the effort. Getting likes and fans is the easy part...... No offense, just saying...


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1997051 - 12/09/12 08:01 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
Two to be exact, so it has more than paid for it's self and gotten my name out there to over 60,000 people.

Last edited by Ryan Hassell; 12/09/12 08:01 PM.

Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1997055 - 12/09/12 08:08 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
How much of a discount did you get to acquire these two people that perhaps are price shopping? wink


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1997058 - 12/09/12 08:14 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Jul 2009
Posts: 543
Ryan Hassell Offline
500 Post Club Member
Ryan Hassell  Offline
500 Post Club Member

Joined: Jul 2009
Posts: 543
Farmington, MO
I didn't give a discount, I don't do those. I have my prices clearly posted on my website.

Last edited by Ryan Hassell; 12/09/12 08:21 PM.

Ryan G. Hassell
Hassell's Piano Tuning
Farmington, MO
www.hassellspianotuning.com
http://www.facebook.com/pages/Hassells-Piano-Tuning/163155880804
ryanhassell@hotmail.com
#1997064 - 12/09/12 08:19 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
Good for you then! smile


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#2003184 - 12/22/12 06:30 PM Re: Have you considered a Facebook ad? [Re: Ryan Hassell]  
Joined: Aug 2012
Posts: 736
Scott Hamlin Offline
500 Post Club Member
Scott Hamlin  Offline
500 Post Club Member

Joined: Aug 2012
Posts: 736
FB ads work if you know how to work them.

If you put "piano" or "playing piano"
in the interest matching area of the ad you
will get a lot less "tire kickers".

You also need to post regularly on your
page to turn those likes into customers.
Use it as an outreach and education tool.


I could go on for pages on this subject,
but those two things will help keep your ads
targeted and help convert page users into
customers.





Last edited by Plinky88; 12/22/12 06:30 PM.

Moderated by  Piano World 

Piano Acc. & Gift Items in
Piano World's Online Store
In PianoSupplies.com ,(a division of Piano World)
our online store for piano and music gifts and accessories, Digital Piano Dolly, party goods, tuning equipment, piano moving equipment, benches, lamps Caster Cups and more.


Free Shipping* on Jansen Artist Piano Benches, Cocoweb Piano Lamps, Hidrau Hydraulic Piano Benches
(*free shipping within contiguous U.S. only)
(ad)
Pearl River
Pearl River Pianos
(ad)
Pianoteq
PianoTeq 6 Out now
(ad)
Lindeblad Piano
Lindeblad Piano Restorations and sales
ad
Pierce Piano Atlas


New Topics - Multiple Forums
Observations on my new Roland FP-90
by TripleSharp. 09/26/17 07:09 AM
Which movement contains the snake? - BWV 826 Partita in Cm
by pinkfloydhomer. 09/26/17 06:22 AM
Between Steinberg UR242 and Roland Quad Capture
by stamkorg. 09/26/17 04:15 AM
Perzina and weber pianos
by dat77. 09/26/17 02:53 AM
What plugins is he using?
by Shreyansh Agarwal. 09/26/17 01:50 AM
Forum Statistics
Forums44
Topics182,024
Posts2,660,159
Members88,889
Most Online15,252
Mar 21st, 2010
(ad)
Accu-Tuner
Sanderson Accu-Tuner
Check It Out!
There's a lot more to Piano World than just the forums.
Click Here to
Explore The Rest of Piano World!!
Visit our online store for gifts for music lovers


 
Help keep the forums up and running with a donation, any amount is appreciated!
Or by becoming a Subscribing member! Thank-you.
Donate   Subscribe
 
Our Piano Related Classified Ads
| Dealers | Tuners | Lessons | Movers | Restorations | Pianos For Sale | Sell Your Piano |

Advertise on Piano World
| Subscribe | Piano World | PianoSupplies.com | Advertise on Piano World |
| |Contact | Privacy | Legal | About Us | Site Map | Free Newsletter |


copyright 1997 - 2017 Piano World ® all rights reserved
No part of this site may be reproduced without prior written permission
Powered by UBB.threads™ PHP Forum Software 7.6.0