Hi, I go to NYU and we are trying to get a feel for the customer perspective in the piano market. Any questions you can answer will provide a tremendous amount of help, no need to reply to all of them! Surveys are fun! have a great, stressfree day:) thanks so much!
â— Have you heard of Petrof? How?
â—‹ Yes or No
â— What do you know about the Petrof brand?
â— Compare Petrof to a car brand. Why are the two similar?
â—‹ (e.g. Bentley, Mercedes, Audi, or Toyota)
â— Rank the following attributes from most important to least important when purchasing a new piano: brand legacy/prestige, price, performance grade, durability, and service.
â— What do you consider the best piano brand? Why?
â—‹ Petrof, Steinway & Sons, Yamaha, Bluthner, Bosendorfer, Bechstein, Fazioli, Schimmel, Other
â— For what reason would you buy a highest quality piano?
â—‹ For a school/university, concert use, instructive use, home/causual use, decorative
â— Is purchasing a piano from a brand with a long legacy important to you? Why?
â—‹ Yes or No
â— Is purchasing a piano from a brand that does not use cheap foreign labor important to you? Why?
â—‹ Yes or No
â— Would you consult a piano dealer when purchasing a high-investment piano?
â—‹ Yes or No
â— When purchasing a new piano, is it important for you to buy from a brand that is well-known? (e.g. Steinway & Sons, Yamaha)
â—‹ Yes or No
â— How would you find more information when looking to purchase a piano?
â—‹ The internet, a Dealer, specific company, word-of-mouth
â— Would you prefer to buy from piano brands with a wide range of products and price levels or one with a few established products?
â—‹ Yes or No
◠What’s a reasonable price for a highest quality grand piano, in your opinion?
â—‹ $10,000-$29,999; $30,000-59,999; $60,000-$99,999; $100,000-$150,000+
◠How important is it for brands to be able to customize individual, highest-quality pianos in accordance with the buyer’s needs?
â—‹ 1. Very important, 2. important, 3. somewhat important, 4. not important
â— If purchasing a piano, would you be interested in a vertical or grand piano?
â—‹ Vertical or Grand
â— What kinds of service do you expect from highest quality piano manufacturers? (check all that apply)
â—‹ Frequent Tune-ups, long-lasting warranties, consulting on preservation, quick and free delivery,
â— Would you prefer for your piano to be handmade or factory-made using computerization?
â—‹ Handmade or Factory-made
â— What part of the world do you think the best pianos come from: North America, Asia, Eastern/Central Europe, or Western Europe?