Welcome to the Piano World Piano Forums
Over 2.5 million posts about pianos, digital pianos, and all types of keyboard instruments
Join the World's Largest Community of Piano Lovers (it's free)
It's Fun to Play the Piano ... Please Pass It On!

SEARCH
Piano Forums & Piano World
What's Hot!!
Hurricane Irma & Our Piano Friends!
--------------------
Posting Pictures on the Forums
-------------------
Forums RULES & HELP
-------------------
ADVERTISE on Piano World
(ad)
Virtual Sheet Music
Download Sheet Music Instantly
Virtual Sheet Music - Classical Sheet Music Downloads
Sheet Music...
(125ad)
Piano Life Saver - Dampp Chaser
Dampp Chaser Piano Life Saver
(ad)
Piano Buyer Guide
Piano Buyer Spring 2017
(ad)
4th Finger Enigma Resolved!
Schumann's 4th Finger Enigma Resolved!
Who's Online Now
82 registered members (accordeur, Agent88, anotherscott, Almaviva, Aspiring, 22 invisible), 1,795 guests, and 1 spider.
Key: Admin, Global Mod, Mod
(ad)
Estonia Pianos
Estonia Pianos
Quick Links to Useful Piano & Music Resources
Our Classified Ads
Find Piano Professionals-

*Piano Dealers - Piano Stores
*Piano Tuners
*Piano Teachers
*Piano Movers
*Piano Restorations
*Piano Manufacturers

Quick Links:
*Advertise On Piano World
*Free Piano Newsletter
*Online Piano Recitals
*Piano Recitals Index
*Piano & Music Accessories
*Live Piano Venues
*Music School Listings
* Buying a Piano
*Buying A Acoustic Piano
*Buying a Digital Piano
*Pianos for Sale
*Sell Your Piano
*How Old is My Piano?
*Directory/Site Map
*Virtual Piano
*Music Word Search
*Piano Videos
*Virtual Piano Chords & Scales
Previous Thread
Next Thread
Print Thread
Page 1 of 3 1 2 3
#1896978 - 05/14/12 10:08 PM Advertising?  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
Full Member
pianotune2  Offline
Full Member

Joined: Apr 2012
Posts: 61
ks
What advertising is everyone finding the most effective right now? I am mainly concerned with what everyone is doing for new customers in their area. Most of my customers come from referrals through the university I work for, or the local piano store, but I can remember a few years back a big chunk of my work came from the yellow pages. That however seems to be a thing of the past in my area.

Last edited by pianotune2; 05/14/12 10:18 PM.

Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
(ad 800)
PTG 2017 Convention
PTG Convention 2017 St Louis
#1897046 - 05/14/12 11:23 PM Re: Advertising? [Re: pianotune2]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
Word of mouth has always been the biggest one of all. A good website works well too.


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1897073 - 05/15/12 12:36 AM Re: Advertising? [Re: pianotune2]  
Joined: Sep 2006
Posts: 3,919
Supply Offline
3000 Post Club Member
Supply  Offline
3000 Post Club Member

Joined: Sep 2006
Posts: 3,919
Vancouver Island, BC, Canada
The trick is to get the word of mouth out there that you have a good website!

#1897089 - 05/15/12 01:17 AM Re: Advertising? [Re: pianotune2]  
Joined: Aug 2011
Posts: 2,604
Dave B Online content
2000 Post Club Member
Dave B  Online Content
2000 Post Club Member

Joined: Aug 2011
Posts: 2,604
Philadelphia area
Tell piano owners their neighbors are starting to complain. Pets are suffering from indigestion. etc.


"Imagine it in all its primatic colorings, its counterpart in our souls - our souls that are great pianos whose strings, of honey and of steel, the divisions of the rainbow set twanging, loosing on the air great novels of adventure!" - William Carlos Williams
(ad)
Piano & Music Accessories
piano accessories music gifts tuning and moving equipment
#1897092 - 05/15/12 01:28 AM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2010
Posts: 83
pianovoce Offline
Full Member
pianovoce  Offline
Full Member

Joined: Apr 2010
Posts: 83
Pittsburgh, PA
I also suggest listing yourself on Yelp and getting your customers to leave you feedback. It's a great (and free!) way to get some extra visibility.

#1897265 - 05/15/12 09:48 AM Re: Advertising? [Re: Supply]  
Joined: Dec 2003
Posts: 787
RoyP Offline
500 Post Club Member
RoyP  Offline
500 Post Club Member

Joined: Dec 2003
Posts: 787
Cincinnati, Ohio
Originally Posted by Supply
The trick is to get the word of mouth out there that you have a good website!
laugh


Roy Peters, RPT
Cincinnati, Ohio
www.cincypiano.com
#1897294 - 05/15/12 10:51 AM Re: Advertising? [Re: pianotune2]  
Joined: Oct 2011
Posts: 600
That Guy Offline
500 Post Club Member
That Guy  Offline
500 Post Club Member

Joined: Oct 2011
Posts: 600
Lincoln, NE
I suggest a web site. Go to Vistaprint and you can have one for free or very, very cheap. Also, I have magnetic signs on my car, they generate quite a bit of business. Since I go all over town anyway it's like a moving billboard. People stop me in parking lots and even in the neighborhood where I'm tuning. They're cheap and effective. Of course be sure to have business cards to give out.

Be sure to go to Google Maps and claim your listing. It's free and if you have a website you can have a direct link to it from there.

Check out Piano Acoustics on the web and again if you have web site you can claim your listing, for $10 a year and it will link right to your website.

I think for the most part the Yellow Pages is a big waste of money.


Scott Kerns
"That Tuning Guy"
Lincoln, NE
www.thattuningguy.com
#1897343 - 05/15/12 12:34 PM Re: Advertising? [Re: That Guy]  
Joined: Apr 2009
Posts: 404
Dan Casdorph Offline
Full Member
Dan Casdorph  Offline
Full Member

Joined: Apr 2009
Posts: 404
Morgantown, West Virginia
Music stores that don't sell pianos are a good source for me. Introduce yourself, leave some business cards and try to refer customers to them. I get a LOT of business from a local music store that only sells digital pianos.


Casdorph Piano Service
Morgantown, WV
www.casdorphpiano.com
All pianos are bald ones.
#1897640 - 05/15/12 10:53 PM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2004
Posts: 283
Thomson Lawrie Offline
Full Member
Thomson Lawrie  Offline
Full Member

Joined: Dec 2004
Posts: 283
Grimsby ON Canada
Originally Posted by pianotune2
I can remember a few years back a big chunk of my work came from the yellow pages. That however seems to be a thing of the past in my area.
The internet has replaced the phone book in most homes. As others have already pointed out, a good website is important. If you can't get your website found in search results then its worth it to spend a little on Google ads.

I find that reminder cards are still a worthwhile investment. They don't just increase calls from repeat customers. I find that they increase referrals. The worst thing that can happen to anyone in this business is to have a satisfied customer forget who it was that did such a good job last time.


Piano Technician
www.pianotech.ca
Piano tuners make the world a better place, one string at a time.
#1897697 - 05/16/12 01:44 AM Re: Advertising? [Re: pianotune2]  
Joined: Aug 2011
Posts: 2,604
Dave B Online content
2000 Post Club Member
Dave B  Online Content
2000 Post Club Member

Joined: Aug 2011
Posts: 2,604
Philadelphia area
Great point Thomson. Make sure the customer knows your name and doesn't forget it!


"Imagine it in all its primatic colorings, its counterpart in our souls - our souls that are great pianos whose strings, of honey and of steel, the divisions of the rainbow set twanging, loosing on the air great novels of adventure!" - William Carlos Williams
#1897789 - 05/16/12 07:28 AM Re: Advertising? [Re: pianotune2]  
Joined: Jun 2010
Posts: 2,623
Loren D Offline
2000 Post Club Member
Loren D  Offline
2000 Post Club Member

Joined: Jun 2010
Posts: 2,623
PA
I used Google AdWords and Bing, the two highest searched engines. I do maintain a Yellow Pages ad, because from a perception point of view from the customer, being in the yellow pages, though obsolete, lends legitimacy to your business. Set up a pay-per-click ad campaign with Google and Bing that draw customers to your site, where they can easily contact/book you.

I also maintain a toll-free 800 number for my out of town clients as a courtesy. Again, toll-free's are dinosaurs in today's world because most people use cell phones and minutes are minutes, but customers do use them and they again add credibility.


DiGiorgi Piano Service
http://www.digiorgipiano.com
#1899135 - 05/18/12 10:21 AM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
Full Member
pianotune2  Offline
Full Member

Joined: Apr 2012
Posts: 61
ks
Well I tried something new last night, on facebook(at least in this area)there is something called FOR SALE CLAY COUNTY or whatever county you live. Its a group you join on facebook and its just individuals from different counties selling items. I posted my services on there last night and had 4 tunings to line up from it this morning. You might check and see if there are ones for your counties in your states if not you could start a new group. Just FYI, thought it might work for some others.


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#1899351 - 05/18/12 04:29 PM Re: Advertising? [Re: pianotune2]  
Joined: May 2004
Posts: 843
bellspiano Offline
500 Post Club Member
bellspiano  Offline
500 Post Club Member

Joined: May 2004
Posts: 843
Boston, MA
Advertise on PianoWorld, right here, right now. There is a link to click (upper right on my screen), and you're on your way.This is a highly visible site and bumps you way up on Google searches. It's easy to use, good value for money -- and you're here now, go ahead, use the site to help you! It certainly helped my business when I was searching for new customers -- thanks, Frank (Frank is the site owner and a very good guy).


Dorrie Bell
retired piano technician
Boston, MA
#1899355 - 05/18/12 04:39 PM Re: Advertising? [Re: pianotune2]  
Joined: May 2012
Posts: 10
Buchholzer Offline
Junior Member
Buchholzer  Offline
Junior Member

Joined: May 2012
Posts: 10
Arizona
I recently launched a Directory Website dedicated to piano services. I am a technician here in AZ.

It is free to list your business in your home city and listings are added on a first come, first served basis.

Anyway, it's free exposure if you are looking to get your name out on the web and try and bring in new clients in your area.

Here is the link: www.PianoTunersByState.com


Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-
#1899361 - 05/18/12 04:47 PM Re: Advertising? [Re: pianotune2]  
Joined: Jun 2010
Posts: 2,623
Loren D Offline
2000 Post Club Member
Loren D  Offline
2000 Post Club Member

Joined: Jun 2010
Posts: 2,623
PA
Geotargeting is critical, though. Doesn't make sense to pay to advertise to someone who might live thousands of miles away from me.


DiGiorgi Piano Service
http://www.digiorgipiano.com
#1899391 - 05/18/12 05:25 PM Re: Advertising? [Re: Loren D]  
Joined: May 2012
Posts: 10
Buchholzer Offline
Junior Member
Buchholzer  Offline
Junior Member

Joined: May 2012
Posts: 10
Arizona
Loren D - You are right. Geography targeting is critical. I have set it up so you can list specifically to the category (Piano Tuners) and geography (Your City) you service in PA. I offer free listings as well, not just paid.

I also optimize the landing page for each listing so that it has the opportunity to show and start ranking for online users in your specific area making it laser geo-targeted.

I hope that helps.



Brandon Buchholzer - President
www.PianoTunersByState.com
-Connecting Professionals in the Piano Industry with the People Who Need Their Services. List Your Service With Us...It's Free-
#1899580 - 05/18/12 10:34 PM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2003
Posts: 787
RoyP Offline
500 Post Club Member
RoyP  Offline
500 Post Club Member

Joined: Dec 2003
Posts: 787
Cincinnati, Ohio
I can tell you what doesn't work....putting a sticker with your name on it inside every piano you tune. There are a couple local tuners who do this. Half the pianos I tune seem to have a certain tech's sticker inside. But since I just did the last tuning, apparently it didn't work. The only people who see those stickers, and signatures, are other techs.


Roy Peters, RPT
Cincinnati, Ohio
www.cincypiano.com
#1899596 - 05/18/12 10:51 PM Re: Advertising? [Re: pianotune2]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
I always thought that's what they were for, us..... Otherwise, we'd stick them on the lid. On the outside... smile


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1899629 - 05/19/12 12:01 AM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
Full Member
pianotune2  Offline
Full Member

Joined: Apr 2012
Posts: 61
ks
What really gets me is when I go to tune a beautiful concert piano and I look down at the plate and there are ink stamps on it with their name and date of previous techs. Thats vandalism if you ask me.


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#1899642 - 05/19/12 12:29 AM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2003
Posts: 787
RoyP Offline
500 Post Club Member
RoyP  Offline
500 Post Club Member

Joined: Dec 2003
Posts: 787
Cincinnati, Ohio
I agree. I've never been one to sign pianos. Although I kind of enjoy the running service record on some of the old school pianos. I do a good bit of work in Cincinnati Public Schools. There was a guy, Fred Grau, who must have had the CPS contract. He wrote down everything he did, with a date. CPS must have bought a couple truckloads of these blond Wurlitzer studio pianos. They are in every school I've been in.


Roy Peters, RPT
Cincinnati, Ohio
www.cincypiano.com
#1899730 - 05/19/12 12:12 PM Re: Advertising? [Re: pianotune2]  
Joined: Nov 2007
Posts: 6,828
Jerry Groot RPT Offline
6000 Post Club Member
Jerry Groot RPT  Offline
6000 Post Club Member

Joined: Nov 2007
Posts: 6,828
Grand Rapids Michigan
I agree with pianotune2 too. I hate for any signature to be visible. I do sign pianos, my whole family does, most tuners around here do but, anyone with any valor, signs it some place where only the next tuner sees it. That way, I can see, oh, so, I filed hammers and regulated the piano on this date. I'd forgotten about that or something else...

I LOVE seeing the service records of my grandfather John Groot whom I never met dating back from the 1920's! And my dad, who is no longer living... Sometimes he would write, "HI JER!" In them, that brings back memories.


Jerry Groot RPT
Piano Technicians Guild
Grand Rapids, Michigan
www.grootpiano.com

We love to play BF2.
#1899753 - 05/19/12 12:52 PM Re: Advertising? [Re: pianotune2]  
Joined: May 2001
Posts: 1,397
Eric Gloo Online content
1000 Post Club Member
Eric Gloo  Online Content
1000 Post Club Member

Joined: May 2001
Posts: 1,397
Richfield Springs, New York
I don't ever recall putting a signature on any grand piano, and hardly ever run across one with a signature. I will sign most uprights on the keys (behind the fall board, of course)...starting with key #1. I can usually fit 3 signatures on one key. I have signed a couple of old upright plates, but only because the owners saw the 20 other signatures from over the past century, and wanted me to continue the tradition.


Eric Gloo
Piano Technician
Certified Dampp-Chaser Installer
Richfield Springs, New York
#1900620 - 05/21/12 07:22 AM Re: Advertising? [Re: That Guy]  
Joined: Nov 2008
Posts: 5,746
UnrightTooner Offline
5000 Post Club Member
UnrightTooner  Offline
5000 Post Club Member

Joined: Nov 2008
Posts: 5,746
Bradford County, PA
Originally Posted by That Guy
.....

Be sure to go to Google Maps and claim your listing. It's free and if you have a website you can have a direct link to it from there.

.....


I went ahead and signed up for Google Maps. There is a postcard verification thing to wait on. Now I'm having second thoughts. Has anybody signed up for Google Maps and then got deluged with phone and mail solicitations?


Jeff Deutschle
Part-Time Tuner
Who taught the first chicken how to peck?
#1900644 - 05/21/12 09:13 AM Re: Advertising? [Re: pianotune2]  
Joined: Oct 2009
Posts: 419
Daryl Durand Offline
Full Member
Daryl Durand  Offline
Full Member

Joined: Oct 2009
Posts: 419
Missouri USA
I've been on Google Maps for a long time and can say it works great. I did have a problem with having 2 websites one time. One was for the band and both sites were signed up with the same mailing address. Google didn't like this and both sites were not showing up. Google thinks this is spam.

So I changed the band site mailing address to one of the band members. I guess you can't have more than one business with the same address. Anyways everything works fine now.

Last edited by Daryl Durand; 05/21/12 05:48 PM.

Daryl Durand, RPT
Durand Piano Service
http://www.durandpiano.com
#1901421 - 05/22/12 05:36 PM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 61
pianotune2 Offline
Full Member
pianotune2  Offline
Full Member

Joined: Apr 2012
Posts: 61
ks
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?


Stewart Moore
Piano Technician North Central and North East Kansas

www.pianotune2.webs.com
#1901445 - 05/22/12 06:07 PM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2012
Posts: 12
DJ Sueno Offline
Junior Member
DJ Sueno  Offline
Junior Member

Joined: Apr 2012
Posts: 12
Originally Posted by pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?
That Guy replied to your post :
Originally Posted by That Guy
Also, I have magnetic signs on my car, they generate quite a bit of business. Since I go all over town anyway it's like a moving billboard. People stop me in parking lots and even in the neighborhood where I'm tuning. They're cheap and effective. Of course be sure to have business cards to give out.

#1901446 - 05/22/12 06:08 PM Re: Advertising? [Re: pianotune2]  
Joined: Jun 2010
Posts: 2,623
Loren D Offline
2000 Post Club Member
Loren D  Offline
2000 Post Club Member

Joined: Jun 2010
Posts: 2,623
PA
Originally Posted by pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?


They work great! There are times when I'm filling my tank at the gas station when someone will come up and either get my card or schedule an appointment right there. smile

edit: I get mine through Vistaprint. Good prices, good service, they'll match them to your cards, etc.

Last edited by Loren D; 05/22/12 06:08 PM.

DiGiorgi Piano Service
http://www.digiorgipiano.com
#1901459 - 05/22/12 06:29 PM Re: Advertising? [Re: Loren D]  
Joined: Aug 2008
Posts: 515
wayne walker Offline
500 Post Club Member
wayne walker  Offline
500 Post Club Member

Joined: Aug 2008
Posts: 515
Windsor,Nova Scotia Canada
Originally Posted by Loren D
Originally Posted by pianotune2
Does anyone use car door magnets for advertising, if you do how well do they work? Also if you do where did you get it made?


They work great! There are times when I'm filling my tank at the gas station when someone will come up and either get my card or schedule an appointment right there. smile

edit: I get mine through Vistaprint. Good prices, good service, they'll match them to your cards, etc.

I got a set from Vistaprint.One fell off the car the second day which they replaced. within a year the image was coming off and I never had anyone take notice. Last year I had vinyl lettering done to the back hatch and keyboards the the rear side windows of my car.This has generated business and it cost about $150


Wayne Walker
Walker's Piano Service
http://www.walkerpiano.ca/
#1901544 - 05/22/12 10:20 PM Re: Advertising? [Re: pianotune2]  
Joined: Dec 2006
Posts: 498
Randy Karasik Offline
Full Member
Randy Karasik  Offline
Full Member

Joined: Dec 2006
Posts: 498
Arvada, Colorado, USA, Earth
I'm conflicted ... do I tell my competitors how to get more market share, and thereby sabotage my own success?

I'll tell you what doesn't work:

1 - Yellow Pages.
2 - Welcome Wagons.
3 - Newspaper advertising.

What does work:

1 - Reminder cards in the mail
2 - Followup phone calls
3 - Teacher referrals
4 - Dealer work in exchange for a pittance, and new customers.
5 - Website with google adwords.

I have other secrets that will remain secret for now. But, I will reveal that I'm going to look into social network marketing next.



Registered Piano Technician
Serving Colorado Since 1978
randy@karasikpiano.com
www.karasikpiano.com
#1901561 - 05/22/12 10:54 PM Re: Advertising? [Re: pianotune2]  
Joined: Apr 2010
Posts: 83
pianovoce Offline
Full Member
pianovoce  Offline
Full Member

Joined: Apr 2010
Posts: 83
Pittsburgh, PA
Does anyone here have experience with Angie's List?

Page 1 of 3 1 2 3

Moderated by  Piano World 

Piano Acc. & Gift Items in
Piano World's Online Store
In PianoSupplies.com ,(a division of Piano World)
our online store for piano and music gifts and accessories, Digital Piano Dolly, party goods, tuning equipment, piano moving equipment, benches, lamps Caster Cups and more.


Free Shipping* on Jansen Artist Piano Benches, Cocoweb Piano Lamps, Hidrau Hydraulic Piano Benches
(*free shipping within contiguous U.S. only)
(ad)
Pearl River
Pearl River Pianos
(ad)
Pianoteq
PianoTeq 6 Out now
(ad)
Lindeblad Piano
Lindeblad Piano Restorations and sales
ad
Pierce Piano Atlas


New Topics - Multiple Forums
Yamaha P255 controller iOS app
by fary. 09/20/17 06:06 PM
Suggestions needed
by Twinstter. 09/20/17 04:23 PM
The Piano Book's 30th Anniversary
by S. Phillips. 09/20/17 04:02 PM
Harp as second instrument
by justyna_ewa. 09/20/17 03:48 PM
Forum Statistics
Forums44
Topics181,952
Posts2,659,027
Members88,871
Most Online15,252
Mar 21st, 2010
(ad)
Accu-Tuner
Sanderson Accu-Tuner
Check It Out!
There's a lot more to Piano World than just the forums.
Click Here to
Explore The Rest of Piano World!!
Visit our online store for gifts for music lovers


 
Help keep the forums up and running with a donation, any amount is appreciated!
Or by becoming a Subscribing member! Thank-you.
Donate   Subscribe
 
Our Piano Related Classified Ads
| Dealers | Tuners | Lessons | Movers | Restorations | Pianos For Sale | Sell Your Piano |

Advertise on Piano World
| Subscribe | Piano World | PianoSupplies.com | Advertise on Piano World |
| |Contact | Privacy | Legal | About Us | Site Map | Free Newsletter |


copyright 1997 - 2017 Piano World ® all rights reserved
No part of this site may be reproduced without prior written permission
Powered by UBB.threads™ PHP Forum Software 7.6.0