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Re: Whats the best way to advertise?? [Re: ChristyH] #1644093
03/19/11 01:11 PM
03/19/11 01:11 PM
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It's a good idea to post ads on classifed ads websites that are related to your area.

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Re: Whats the best way to advertise?? [Re: ChristyH] #1644265
03/19/11 06:41 PM
03/19/11 06:41 PM
Joined: Apr 2009
Posts: 5,256
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malkin Offline
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In an ad or a website be sure to include something about the students you are looking for (children, adults, levels, special needs, whatever), your qualifications and teaching experience, availability, best way to contact you.

Including these things might make it easier for someone who may be a little reluctant.


Learner
Re: Whats the best way to advertise?? [Re: ChristyH] #1644287
03/19/11 07:11 PM
03/19/11 07:11 PM
Joined: Apr 2007
Posts: 16,841
Boynton Beach, FL
Morodiene Offline
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Have you considered offering a free lesson to a current student who refers a friend to you for lessons? I did this and it go my families used to talking about me to friends, and as long as the student signed up for lessons, they got a free lesson.

Don't underestimate the value of being visible. If you can teach from a studio where you can show to the public that you are a business, that is the best way. I happen to have a storefront in our downtown and so lots of people walk and drive by.

Also, if you are able to perform in any capacity and have business cards out for people to take as you play, you can get students that way.

Accompanying for students in music festivals/contests works really well, too. If you contact choir teachers at schools in your area and let them know you're available to accompany, you can at the very least make a little extra money doing that, but also people may inquire about lessons.


private piano/voice teacher FT

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Re: Whats the best way to advertise?? [Re: Morodiene] #1644424
03/19/11 11:34 PM
03/19/11 11:34 PM
Joined: Jan 2009
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Ohio
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survivordan Offline
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Originally Posted by Morodiene
Have you considered offering a free lesson to a current student who refers a friend to you for lessons? I did this and it go my families used to talking about me to friends, and as long as the student signed up for lessons, they got a free lesson.

Don't underestimate the value of being visible. If you can teach from a studio where you can show to the public that you are a business, that is the best way. I happen to have a storefront in our downtown and so lots of people walk and drive by.

Also, if you are able to perform in any capacity and have business cards out for people to take as you play, you can get students that way.

Accompanying for students in music festivals/contests works really well, too. If you contact choir teachers at schools in your area and let them know you're available to accompany, you can at the very least make a little extra money doing that, but also people may inquire about lessons.


I would second the idea about contacting choir teachers. It was my choir teacher that recommended to me my own piano teacher! Also, choral accompaniments generally are not very difficult, and it's a great way to interact with kids!


Working On:

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Re: Whats the best way to advertise?? [Re: survivordan] #1644432
03/20/11 12:03 AM
03/20/11 12:03 AM
Joined: Aug 2007
Posts: 8,113
Orange County, CA
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Originally Posted by survivordan
I would second the idea about contacting choir teachers.

I honestly don't think that'll work. You'd get a bunch of 7th graders (or older), so they are not exactly ideal for beginners. Or you'll get a bunch of vocalists who are taking piano as their second "instrument." Unless, of course, your local school district hasn't completely obliterated elementary school music programs.

I live in a rather useless school district. I contacted every elementary school within a ten mile radius, and ONE teacher bothered to reply, and ZERO students has been generated via this method.


Private Piano Teacher and MTAC Member
Re: Whats the best way to advertise?? [Re: ChristyH] #1644448
03/20/11 12:26 AM
03/20/11 12:26 AM
Joined: Apr 2010
Posts: 203
Canada
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Try choosing a niche to cater to and direct your marketing to that specific group. If you throw out advertising that is general ("Piano Lessons - all ages") you are competing with everyone else that is offering the same thing and you get lost in the crowd no matter how great you may be! If you target your advertising ("Piano Lessons for Adults Returning to the Piano" or "Piano Lessons for Preschoolers") you suddenly appear to be an expert in that field and will get more attention. You also have a targeted audience, and therefore a better idea of where to direct your advertising for the greatest impact. You can choose several niches to serve, but seperate your advertising and be specific when announcing what you offer.


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Re: Whats the best way to advertise?? [Re: ChristyH] #1644453
03/20/11 12:36 AM
03/20/11 12:36 AM
Joined: Nov 2008
Posts: 1,516
Australia
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R0B Offline
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Just a small comment about your website, ChristyH.
Your background image is around 2.4 MB, in size, and would be very slow to load for some visitors.
It is in .BMP format, and the file size could be considerably reduced, with no noticeable loss in quality, if converted.
It also tiles horizontally on my 24" monitor, making it look rather messy.
Other images could also be reduced in file size.
You are using several 'non web-safe' fonts, (e.g. Bradley Hand ITC) which will be substituted for standard fonts, should your visitors' computers not have those fonts installed. This will make your text appear differently to how you see it on your own computer.


Rob
Re: Whats the best way to advertise?? [Re: R0B] #1645469
03/21/11 08:23 PM
03/21/11 08:23 PM
Joined: Mar 2011
Posts: 7
Arizona
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ChristyH Offline OP
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Arizona
You guys are all so great to reply to me in so many helpful ways, I am soo appreciative! I am currently working on improving my website (taking all notes into consideration!), I cannot beleive I didnt even realize my site wasnt popping up in google on a routine search. Hopefully this week I will be up and running in an appropriate way smile
I also like the idea of advertising for a particular group of students (the niche) and I do like the idea of contacting music teachers at local schools for possibly a side position on occasion!
Thank you all so much and keep the suggestions coming smile


"Look for the music on all things, and life will be a symphony of joy."
Re: Whats the best way to advertise?? [Re: ChristyH] #1646220
03/22/11 11:54 PM
03/22/11 11:54 PM
Joined: Feb 2009
Posts: 203
Denver, CO
JazzPianoEducator Offline
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Denver, CO
Hi Christy,

I work for a website called LessonRating.com that is focused on promoting piano teachers specifically. We have recently redesigned our entire program and offer some cool ways to connect with students. We also offer *professional* looking profile pages within our directory that you can use as a personal web page. We are not offering complete websites yet but plan to roll out this program in our next release.

If you are interested, I invite you to check out our program features here:
http://www.lessonrating.com/teacher-signup.html

If you have any questions please let me know and I'd be happy to assist.

Aside from using us as a resource, I would also recommend the following places to advertise online:
Craigslist
Google Places
Yelp

I hope this helps!

JPE

Re: Whats the best way to advertise?? [Re: ChristyH] #1646305
03/23/11 04:39 AM
03/23/11 04:39 AM
Joined: Feb 2007
Posts: 3,946
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1. Establish relationships (hint: this is a long term process, not a transactional " can I use you? " thing) with the local teachers at your elementary, junior high and high school, including choir, band, drama, etc. teachers. When fifth or sixth graders are choosing instruments for band see if you can arrange to get referrals to those kids who express an interest in piano.

2. Prepare a flyer for the local pre-school that explains the lifelong educational benefits that can be gained by starting at pre-school age with music instruction and offer a free introductory lesson

3. Ask to be put on the list of piano teachers at local music stores, the Best Buy, the sheet music store, piano stores, etc.

4. Ask about referral programs with piano dealers for bringing them business -- and then ask if the reverse is possible.

5. Join any local (music/piano/other) teachers associations and see to it that you are included in their directories of approved teachers.

6. Decide what kind of students you DON'T want to have and establish relationships with teachers who DO want to have these kind of students. Agree that they will refer ones they don't want (e.g. 5 year olds) and you will refer the ones you don't want (e.g. adult beginners). See yourself as a sharing and caring colleague rather than a raw competitor.

7. Use the introductory coupons from google that are available to buy search words for piano lessons in your area.

8. Advertize on local sites, craig's list, ebay, marktplaats, etc. Don't just offer lessons but offer a unique angle related to your approach and the kind of student that you want to have. Make it narrow and focused and measure what works and what doesn't.

9. Make an analysis of your best students you have had during your entire teaching career. Document in as much detail as possible what it is that made them great students. Then document where they came from, how they found you, and what they told you about the search process. Brainstorm abou where you can find similar students. For example, you might discover that several students came from a referral from one very happy family with good connections. So, how can you duplicate that again?

10. Think about the lifetime moments when certain families or individuals are considering and shopping for piano lessons. For example: 43 year old adults having mid-life crises, certain ethnic parents of five year olds, parents of 7-8 year olds, parents of children with five years of lessons under the belt looking for their next teacher, etc. Then identify where you can find these and reach them. For example, you could ask the local sports car dealer if you could leave behind folders for adult piano lessons to reach the mid-life crisis crowd. There are companies that will sell you lists of families in certain neighborhoods or with certain other attibutes that you can specify that you can then contact with direct mail to get around your non-targeted door to door flyering problem.

11. Contact an official exam organisation such as ABRSM and offer to become an exam center for your locality. Promote the use of exams to make learning goals objectively measurable and get referrals of new students from the exam organization.

12. Decide which of your students has the family situation, talent, dedication, motivation, will, etc. to really go far with the piano and focus your efforts on them. Have them enter public recitals, competitions, etc. and as their star rises people will naturally ask who their teacher is and you will receive enquiries from the right kinds of students automatically.

Re: Whats the best way to advertise?? [Re: ChristyH] #1646363
03/23/11 08:14 AM
03/23/11 08:14 AM
Joined: Apr 2005
Posts: 11,005
Williamsburg, VA
Piano*Dad Offline
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That is a remarkably thorough and well thought through list of good practices.

I have seen Number 1 in action. Do not underestimate the power of that long-term cultivation of local band/orchestra/choir teachers.

I have seen Number 12 in action as well. Heck, I have been part of Number 12. I have steered quite a number of students to several teachers in my area.

Re: Whats the best way to advertise?? [Re: ChristyH] #1646380
03/23/11 09:00 AM
03/23/11 09:00 AM
Joined: Apr 2010
Posts: 5
London
Sharma Yelverton Offline
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When I first started I spent hours walking the streets of London, posting flyers up in venues, music shops and anywhere that would take them. In addition to that I went online and posted on all the free listings I could find, gumtree, craiglist etc... After six months or so I had acquired an hand full of students. The interesting thing was that out of all the students and inquires that I received, only one had found me through a flyer that I had posted outside. It is an internet age and Google is the first point of call for most people looking for lessons. Nice personal website with good SEO is the way to go. Definitely take advantage of all free.chap listings online. Word of mouth certainly does allot but you need to get established before that can have any impact.


If your interested in private piano lessons or visit my home page at Piano Lessons London
or alternatively visit my blog at play piano to share my thoughts on playing the piano.
Re: Whats the best way to advertise?? [Re: ChristyH] #1646595
03/23/11 03:21 PM
03/23/11 03:21 PM
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Posts: 21
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Twitter and Facebook are also a very good promotional tools.

Re: Whats the best way to advertise?? [Re: ChristyH] #1646609
03/23/11 03:37 PM
03/23/11 03:37 PM
Joined: Feb 2009
Posts: 178
Los Angeles
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I was just thinking about collaborating with some other teachers in Los Angeles and posting a group-on.

Email me if you're interested!

It's free, but you need to be able to handle several hundred new students - so several dozens teachers would be great!!

(especially if you had multiple instruments represented in the teaching group)


Teaching since 2004
Private studio owner since 2008
www.ecsorota.com
Re: Whats the best way to advertise?? [Re: theJourney] #1651777
03/31/11 02:49 PM
03/31/11 02:49 PM
Joined: Mar 2011
Posts: 7
Arizona
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ChristyH Offline OP
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Arizona
Hi there,
Wow, thank you so much!

The last on your list mentioned public recitals...can u give me more information on this? when I was in HS I was entered in a state solo competition...Im wondering if this is something similar? If you could give me some more advice on this topic, id appreciate it!

Thank you again to everyone's advice smile


"Look for the music on all things, and life will be a symphony of joy."
Re: Whats the best way to advertise?? [Re: ChristyH] #1653235
04/02/11 04:44 PM
04/02/11 04:44 PM
Joined: Feb 2010
Posts: 69
Kent, WA (Covington)
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Miss Karen Offline
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Kent, WA (Covington)
I have been pleased with GetLessonsNow.com and PrivateLessons.com. I get an occasional student from Craigslist.


Karen
Redwood Piano Studio
http://redwoodpianostudio.atspace.com/
Re: Whats the best way to advertise?? [Re: Miss Karen] #1669211
04/30/11 08:48 PM
04/30/11 08:48 PM
Joined: Jan 2010
Posts: 29
Sydney, Australia
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Slowdown Offline
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I've found this discussion really helpful. It has motivated me to set up a website - and also to offer my current students a free lesson if they recommend a student who takes up regular study.

One idea that I wanted to endorse: for years now, I have sent a letter to music teachers in local schools with a bit about myself and asking if they might have suitable piano students for me. While nothing came of this for some time, I have now got two regular in-school tutoring gigs as a direct result of making contacts with music teachers this way. Something to try if you are looking for more work - but take the longview!

Cheers,
-Paul


Piano teacher, journalist, AMEB examiner.
Re: Whats the best way to advertise?? [Re: ChristyH] #1669309
05/01/11 01:53 AM
05/01/11 01:53 AM
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Posts: 1,194
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Don't forget to go to all parties to which you are invited. You almost always have to explain you are a piano teacher to somebody.

Re: Whats the best way to advertise?? [Re: ChristyH] #1669519
05/01/11 02:21 PM
05/01/11 02:21 PM
Joined: Nov 2006
Posts: 3,462
Western Canada
Diane... Offline
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Chrisy!
When I first started out teaching, I walked flyers door to door! Then I made up business cards & took them with me in my purse! I gave a card to ANYONE I came in contact with! Grocery cashier, store cashier, bus driver, restaurant owner/worker, church bulitin board, person walking their dog, hair dresser, people in the grocery store, clothing store, you name it, they all got a card! And believe it or not, it helps that they actually "see" you!

And, if you do put a card up in a public location (restaurant, music store, sports complex, etc) where there are other piano teachers advertising, check daily to assure that your card or write up is still "up" as MANY times my card/written advertisement, was removed! . . . funny how that happens! . . . grin

Hope this helps!


http://www.pianoworld.com/Uploads/files/goldsparkledress.jpg
Diane
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Re: Whats the best way to advertise?? [Re: ChristyH] #1669586
05/01/11 04:40 PM
05/01/11 04:40 PM
Joined: Apr 2009
Posts: 5,256
*sigh* Salt Lake City
malkin Offline
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Be sure to say what sort of students you will accept. As an adult, I'm hesitant to call teachers with a web page or advert that says "I love teaching piano to children!"


Learner
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